Taylor Swift, the sensational popstar icon who has emerged in recent times, is a sight of sheer grand accomplishment for a woman, who has had her music running for more than 15 years now – claiming the pinnacle of a title given by the fans across the globe as “The Music Industry”. Her engagements with her fans are exemplary. The latter often worship her as their icon, a record-breaking star, and an eminent songwriter of contemporary times.
The commercial successes of Swift’s music albums over the years are unparalleled. She has not only influenced the industry but also changed the way rights and ownership of songs take place. This all started with her infamous feud with Scooter Braun, who purchased Big Machines in 2019, the label to which Swift was signed. He then became the owner of the masters of her first six albums. With all these into play, she stunned the world with her immediate decision to remake her earlier music albums, to claim her rights and ownership of her music, which allegedly had been stolen from her, thereby encouraging the artists’ right to fight for their ownership of the creation of their piece of art. Despite the tyranny that engulfed her musical life, she made a seismic comeback, one that can be stated as a never-seen-before moment, when she made a declaration to do a magnificent world tour, named the Eras Tour, of her newly released music album Midnights which was released in October 2022 along with all the previous albums comprising the re-recorded and the yet to be re-recorded ones, making her fans across the globe move into a frenzy of excitement.
The Eras Tour is already touted as the greatest show of the Summer of 2023 that the world of music has ever witnessed, as has been showcased by all the celebrities, industry experts, and her super fans who had the opportunity to attend the once-in-a-lifetime experience of a concert. With more than 100 shows completed in the U.S. leg of the tour, the pop star has started unveiling the tour internationally, starting with Mexico. The whopping demand to attend a Taylor Swift concert in countries outside the U.S. is blatantly on display, with fans urging for Taylor Swift to perform in their countries. This is mostly seen among Asian and African fans, as Swift seems to have disappointed them over and over again regarding her apparent sidelining of conducting her concerts in their respective countries. Even in countries where Swift has gone on tour before, there is a massive sale of tickets and escalating demand by fans to conduct more shows. According to the New York Times, Swift’s generation-defining hits and intricate marketing potentiality have given her an achievement of a level of extreme fervor of demand and media attention not seen since the times of Michael Jackson and Madonna, a domination which had been impossibly thought to replicate in the 21st century.
The economic impact of the Eras Tour is astonishing and admirable. As per The Hindu, several U.S.-based research companies have estimated that the Eras Tour has generated more than $5 Billion for the United States (U.S.) economy. The countries outside the U.S. have also estimated their economic growth to boost with the increasing attendance of fans. The tickets completely sell out overnight— yes, the Taylor Swift frenzy is absolutely real. All this while, people were not able to keep calm as they made their way to the world of Swift’s Eras Tour. Surprisingly, Swift announced on August 31, 2023, that her magnificent show will premiere in North America as a three-hour movie on October 13, 2023, to be played in more than 100 countries across the globe. Post the announcement, Swifties (Taylor Swift’s fandom name) worldwide bought tickets in advance. The Variety Magazine states that it has claimed to cross $100 million in advance sales even before the premiere.
The Eras Tour is undoubtedly an accomplishment of a lifetime for Swift’s career. It has already been reckoned as the biggest concert tour ever done by a musician, which makes us wonder if it is Taylor Swift’s world and we are just living in it!