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Gen Z Is Embracing Girlhood Once Again & I’m So Here For It

Girlhood’s definition can be defined by many different things. Some of us may see girlhood as an escape from reality, rewinding the time back to when we were young. Others may see girlhood as the evolution into becoming a woman and having to navigate the real world. Coming off of a year like 2023 when girlhood was celebrated (Barbie made over a billion dollars at the box office, hair bows got a resurgence, and even the coquette aesthetic made a comeback) it feels like Gen Z is truly embracing girlhood and the idea being young more than ever. 

I’ve always found myself fascinated by the idea of girlhood. And as a college student, the conversation about holding onto your youth has never felt so real. I feel as if the older I get, the more I try to stay in tune with girlhood and what I enjoyed most when I was younger. 

It’s such a juxtaposition to the recent phenomenon seen on TikTok, where Gen Z is trying to desperately hold onto their childhood while Gen Alpha embraces the idea of getting older. Seeing young girls buy retinol or bronze drops to age themselves while Gen Z women buy pleated dresses and frilly is a stark difference. 

But I don’t think that this is a new occurrence. In fact, I think this is something that happens on a generational basis. I remember being 12 years old in 2014, just beginning middle school, and feeling like the world was stacked against me. I couldn’t see myself fitting into the popular crowd and it didn’t help that I had no self-confidence at that time.

I remember going to school and seeing how other girls in my class were actively dressing older. Of course, this was the era of Aéropostale, Hollister, Vera Bradley, and Miss Me jeans, so they were fitting in just fine. I realized that if I wanted to fit in and get people to like me, I had to play the part. I bought everything that everyone was wearing and tried my best to look the part. 

It never really worked for me, but the older I’ve gotten, the more I’ve realized that I want to hold onto parts of girlhood in my adult life. I wear ribbons quite often as a symbol of my youth, and while I am still young, I do find myself gravitating toward who I was as a child. I don’t think the idea of Gen Alpha experimenting and buying makeup is outlandish, but rather, a pattern between generations. There’s a fine line between girlhood and womanhood, and how hard it can be to process it. 

At the end of the day, we are all just girls trying to find our place in this world. It’s so unbelievably hard to find ourselves in a climate that demands so much. But if we keep holding onto the idea of girlhood while honoring our present selves, embracing who we are won’t ever be a second thought. 

Leia Mendoza

TX State '24

Leia Mendoza is a national entertainment & culture correspondent and writer at Her Campus, where she writes and talks about the latest entertainment news and pop culture updates. As well as updating timely news, she covers a broad aspect of film, television and music for Her Campus Media. She is also a contributor to Offscreen Central, where she covers award shows and future Oscar contenders. In 2024, she created Director Brat, a website centered around film and television reviews and exclusive industry interviews for the next generation of creatives. In addition, she is a Film Production and Fashion Merchandising student at Texas State University. In the past, she has covered events conducted by Texas State University, Austin Film Festival's On Story, & SXSW. She has conducted interviews for Paramount, MGM, and A24. You can find her in her spare time talking about bridging the worlds of film and fashion together, cinema preservation, indie darlings, and fabulous shopping sequences.