When the holiday season approaches, my focus often shifts to giving: planning parties, fulfilling our roles as caregivers, friends, and family members, and of course, buying gifts for others. But in the midst of all this, it’s easy to forget one important thing: taking care of myself. That’s why, this Black Friday, I’m breaking free from the cycle of selflessness and investing in my own well-being.
Black Friday is traditionally known for massive sales, which most people capitalize on to buy holiday gifts for others. But this major shopping day also comes during a time when stress, burnout, and mental fatigue are at an all-time high, and I’ve decided to prioritize my mental, emotional, and physical health. So, this Black Friday, I’ll be shopping just for me, splurging on my favorite skin care products, and maybe picking up a few bags I’ve been eyeing over the previous months. And I’m not just stopping there — I’m encouraging you all to do the same.
It’s often hard to avoid feeling guilty about focusing on yourself, especially during the holiday season. We live in a culture that values generosity and giving, and while that’s important, it’s equally vital to remember that self-care is not selfish — it’s necessary. By taking the time to nurture your own needs and desires, you replenish your energy, ensuring that you’re better equipped to show up for others.
As the year winds down, Black Friday also provides an ideal opportunity to reflect on everything you’ve been through — whether it’s work stress, personal challenges, or simply the exhaustion that comes with the everyday grind. Rather than pushing yourself further into the season’s chaos, take a moment to replenish. Treat yourself to something that brings you peace, like a cozy blanket, a massage tool, or a new journal. A small investment in your own comfort can go a long way toward helping you recharge for what’s ahead, making the upcoming holidays a little less overwhelming and a lot more enjoyable.
My biggest takeaway when it comes to taking care of myself is the simple fact that it does much good for my overall mental health. Black Friday offers a chance to focus on products that promote well-being. From skincare treatments and self-care kits to aromatherapy diffusers and weighted blankets, Black Friday sales are a perfect opportunity to buy items that help soothe your mind and body. Shopping for wellness-oriented items — whether it’s a mindfulness app subscription or a calming candle — sends the much-needed message to yourself that your mental health is a priority, not an afterthought. Investing in these small comforts can have lasting benefits, helping to create a sanctuary in your own home where you can unwind and de-stress after a long day.
So, this Black Friday, consider joining me in stepping away from the usual mindset of buying for others and instead focus on what you need to nurture your own body, mind, and spirit. Whether it’s with products for having a cozy night in, boosting your mental health, or simply rewarding yourself for surviving a tough year, shopping for yourself is an act of self-respect and self-love. It’s not about being selfish; it’s about prioritizing your own well-being so that you can show up as your best self for others. So, go ahead — treat yourself this Black Friday. You deserve it.