Inclusion and representativeness are some of the pillars for a more egalitarian society. This applies to all of the industries, and beauty, being one of the most visible, is crucial. Here are some brands that includes products for dark skin tones in their color palette:
1. Natura
Although in a subtle way, Natura is a national brand that covers some shades for dark skins in some of its foundations. It can still improve a lot, but it’s a start!
Base LĂquida Matific FPS15 Una – 30 ml | R$ 32,00
Base LĂquida Efeito Tensor FPS15 Una – 30ml | R$ 84,90
2. MAC
Here in Brazil you can buy your products online (at Sephora or at the brand site) or at MAC physical stores. The range of tonal variety is huge, the tones are subdivided between N, NC, NW which indicates whether your skin has the neutral, yellowish or pink sub tone.
3. Make Up Forever
This brand is extremely aware of the variety of skin tones. Yes, it is expensive, but the products have great quality and can be found at the website and at physical stores of Sephora. Example: Ultra HD base was launched with 25 shades available, 7 of them destined for black women.
4. Fenty Beauty
We could not fail to mention the super inclusion that the diva Rihanna did on her makeup line! The products are still not available in Brazil, but it is worth asking for that friend or relative who is going to travel abroad, to bring one here! The color range has 40 shades in total, subdivided in neutral, cold and warm tones.
5. Huda Beauty
Huda Kattan, the founder of the brand that carries her name, Huda Beauty is a social media phenomenon, creator of the blog Huda Beauty, which became the #1 blog in the Middle East and one of the 20 best beauty blogs in the world. Its most recent launch in its brand was its foundation line, which has 30 shades of skin, 12 of them for black women.
6. Kat Von D
The famous Kat tattooist has launched a long line of foundations that extends to 12 shades of skin, although it has fewer shades than those previously mentioned, the inclusion of dark skin tones is still great! The products can be purchased at the online store or physical stores of Sephora, here in Brazil.
It is also important to note that some of these brands also include in their color range extremely light shades, for girls with porcelain skin or even albinos.