We all know and love Forever 21 for the brand’s fabulously trendy and affordable clothes. But get ready to love them even more. This holidy season, Forever 21 will team up with Soles4Souls, a non-profit charity dedicated to providing clothes and shoes to those living in poverty. From December 1 through December 24, Forever 21’s “Give to Love, Love to Give” promotion will donate an article of clothing to Soles4Souls for every outwear purchase in stores.
To promote the campaign, Forever 21 enlisted a team of international models, including twins Mary and Ruth Bell.
Photographed by Dan Jackson, the models will be featured in an upcoming print and video campaign. According to WWD, Forever 21’s goal is to create the perception of a global family.
Do your part this holiday season by participating in the “Give to Love, Love to Give” campaign—what’s better than shopping and doing good!