Thanks to H&M, thousands of girls can now join the likes of Beyoncé, Rihanna, Emily Ratajowski, Rosie Huntington-Whitley and more in the #BalmainArmy ranks. The French fashion house has partnered with H&M for the brand’s 11th designer collaboration with the collection hitting shelves on November 5.
Balmain’s creative director, Olivier Rousteing, broke the fashion news on the red carpet with previews of the collection modeled by himself, Kendall Jenner and Jourdan Dunn at the Billboard Music Awards.
Rousteing with Dunn and Jenner at the Billboard Music Awards
The pieces are distinctly Balmain with heavy embroidering and strong silhouettes – some are even almost exact copies of mainline Balmain. The biggest difference is that you won’t have to pay high end prices.
Jenner in Balmain for H&M and a jacket from Blamain’s Autumn/Winter 2012 collection
A skirt from Balmain’s Autumn/Winter 2013 collection and Dunn in Balmain for H&M
“I feel with H&M, I’m going to have the chance to actually see more people wearing my clothes, and my vision more in the street,” Rousteing told Vogue. “For a luxury brand like Balmain and others, it’s an amazing gesture, giving access to people who dream about the brand.”
The official campaign ads released earlier this month feature Gigi Hadid, Jourdan Dunn and Kendall Jenner alongside Dudley O’Shaughnessy and Hao Yun Xiang.
Getting your hands on pieces from the H&M x Balmain line may be tricky. Past collaborations have sold out within minutes, crashed the website and cleared out store shelves, but with iconic designs and luxe pieces for a fraction of the price, the hassle may well be worth it. Mark your calendars for #HMBalmaination!