Nithya Yajaman

Nithya Yajaman is a marketing and publicity director at the Her Campus at McMaster chapter. She oversees planning a fundraising event for each semester, strategizing marketing plans in collaboration with the outreach and social media team. Also in charge of tracking engagement across platforms and readership to increase popularity.

Beyond Her Campus, Nithya is entering her 4th year in pursuit of her Honours Bachelor of Arts in communications with a specialized minor in commerce. She is interested in studying digital marketing and the influence it has on corporations.

In her free time, Nithya enjoys reading books, watching lots of television and movies, and keeping up with Formula 1.