Her Campus Logo Her Campus Logo
girl with make up on
girl with make up on
freestocks.org/Pexels
Style > Beauty

Kylie Jenner is Expanding Her Beauty Empire

Her Campus Placeholder Avatar Isabel Calkins

When she isn’t taking selfies or Snapchatting, social media guru Kylie Jenner is basically taking over the world (sorry, Kim). From cosmetics to a clothing line, there really isn’t anything that the 18-year-old can’t do.

Just a few days after announcing her new clothing line with sis Kendall, King Kylie announced which area of the beauty industry she plans to take over next: nails. 

Kylie told WWD: “I wanted to do something innovative and accessible to my young fans” And so she did. Kylie is now launching three limited edition nail polish collections with Sinful Colors, Nylon reports. The first, a 20-piece collection of jewel-toned shades, will launch this March. The other collections are expected to release in April and May of this year. 

The bottles retail for $2.99 each and will be sold at stores like Walgreens and Target. This lower price point is certainly more accessible, compared to her $29 Kylie Lip Kits. 

If these nail polishes sell out anywhere near as quickly as her Lip Kits did, we would call it a success. Any ideas on what Kylie will do next?

Her Campus Placeholder Avatar
Isabel is a currently the Evening & Weekend Editor at Her Campus and a student at New York University in the Global Liberal Studies program with a concentration in Contemporary Culture and Creative Production. When she is not watching Gilmore Girls or playing with puppies at the local pet store, she spends her time freelancing for numerous publications about celebrities and life. You can find her work on the websites of Cosmopolitan, Marie Claire, Seventeen, Elle, and Buzzfeed. Follow her on Instagram at @isabelcalkins.