For most of us 20-somethings who are just trying to make it through college and jumpstart our careers, being fired from a job is probably the most devastating thing that could happen. For Melissa Ben-Ishay, it was a hit she took in strideââone that eventually led to creation of her bite-size cupcake empire, Baked by Melissa.
In a recent interview with Her Campus, Melissa shared the intricacies of her story. âI was working as an assistant media planner when I was 24 years old. I wasnât sure what I wanted to do with my life and wasnât passionate about the job, which I guess showed because I ended up getting fired.â However, her job loss quickly turned into an opportunity. âAfterwards, I went to my brotherâs office crying, and he said, âGo home. Bake your cupcakes. Weâll start a business out of it.ââ Now, with 13 Baked by Melissa store locations nationwide, itâs clear her brotherâs advice paid off!
Melissa also took time to share some of the wisdom sheâs learned on her cupcake journey. âMy dad always told me to âmeasure twice, cut once,â which is such an important message for today,â she explained. âWeâre in an age where itâs so easy to communicate. For me this means donât always respond right away. Hold your words. Measure your words. You only have once chance, so donât respond to an email when youâre feeling emotional.â
Like any girlboss, Melissa has also learned to own up to her mistakes and grow from them. Recently, the company opened up a gluten free location nextdoor to one of their normal stores. It wasnât the right move, and as soon as they realized that, Baked by Melissa closed that store and started selling gluten free product in every location. âWithout mistakes and learning from them, thereâs nowhere to go,â Melissa reflected. âOur CEO and I both come from the same school of Every Challenge Is an Opportunity. That culture and way of looking at things is something we work hard to create at Baked by Melissa. Thatâs how my team looks at challenges.â
As far as the most surreal moment of her career thus far, it definitely surrounds the release of her new cookbook, Cakes by Melissa, which hits shelves on October 3. âIt was an out of body experience to see this book I dedicated to my daughter, my recipes and my creations on those pages, and actually feel what itâs like being a published author,â she explains. âTake hold of these moments and appreciate them. Grasp them, and appreciate the hard work and the journey.â
Weâll definitely be baking the cakes from Melissaâs book ASAP, and also soaking in the major career inspiration she shared. Remember collegiettes that you have the power to turn every defeat into a success, and that eating cupcake is never a bad idea.