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Inflation has skyrocketed within the past year, leaving many Gen Zers and college students anxious about how they will be able to keep their budgets in a good place while having some extra money to spend. Most college students have to choose between having a fun night out making memories with friends or a night in so that they can have enough in the bank to pay their bills. According to a 2023 report by Ramsey Solutions, 88% of U.S adults said high school did not make them feel prepared on how to handle money in adulthood. A stat like this could help explain why Gen Zers unknowingly make poor financial choices that could set them back in the future. This financial illiteracy may sound scary, but thanks to modern technology, TikTok influencers have now come in to save the day. 

Many of us are guilty of endlessly scrolling on TikTok at one point or another, and many creators have been hopping on the platform to share how they handle their finances. From tips on planning out weekly budgets to starting a Roth IRA, these financial influencers are making it easy to pick up some money knowledge, so that you can feel financially secure.  Here are the top TikTokers to follow to learn all about finances.

Tori Dunlap: @herfirst100K
@herfirst100k

Taking care of yourself without feeling guilty, in a capitalistic society, is an act of protest. Not sure where to start? Tap the đź”— in bio for a step-by-step to-do list. #financialfeminist #financeforwomen #playbigger #manifestitall

♬ original sound – Tori Dunlap — Money Expert đź’¸

Dunlap quit her corporate job to fight for others’ financial freedoms. After successfully saving $100,000 at the age of 25, she has been able to help over 3 million women spend less, make more, and be confident with their finances. With over 3 million social media followers and having helped invest 40 million dollars into her education platform called the Stock Market School, Dunlap is hands down one of the best people to listen to when it comes to finances.

Humphrey Yang: @humphreytalks
@humphreytalks

4 places your money shoild go after you get paid. Let me know in the comments if you do this already! #personalfinance

♬ Golden Hour: Piano Version – Andy Morris

With over 3.3 million followers on TikTok, the financial-advisor-turned-TikTok-star takes hard-to-grasp financial concepts and turns them into easy-to-understand videos for any type of consumer. His videos range from topics like how much money you need to make to afford a car to whether you should cancel a credit card. According to Money Under 30, Yang’s priority is “to deliver the best content in the most digestible way possible, because finance is hard enough as it is!”

Tatiana Londono: @tatlondono

Londono gives killer girl boss energy as the CEO of Londono Realty Group Inc — one of the largest brokerages in Montreal. The real estate investor gives tips on how to get started on real estate investing. Specifically, her TikToks talk about rental properties, real estate investment funds (REITs), and flipping. Londono also talks about personal finance topics that go well beyond real estate.

Erika Kullberg: @erikakullberg

This Georgetown Law graduate discovered her passion about educating others about personal finance when she paid off over $225,000 in student loans in under two years — yes, you heard that right. She founded Plug and Law, an online legal company that makes it easy for online business owners and entrepreneurs to access legal needs. Kullberg is now one of the most popular finance influencers and lawyers on TikTok, with over 20 million followers across all of her social media platforms.

Lila Bartolomeo is National Lifestyle Writer for Her Campus. She oversees the latest trends and pop culture as well as gives advice on how to land important roles as a college student. Beyond Her Campus, Lila has her own video production and photography company, where she designs and performs content production for diverse public and private events. She has written for Valnet covering traveling tips and must-see destinations. She has interned at the U.S. Department of State, United Legwear, Linking Lives, and Linking Lives Rwanda. Lila is about to embark on her next internship as a documentary intern at Virginia Tech. She is also the co-founder of Let’s Build A Rink Ice Hockey Campaign, where she is working on building an ice rink on campus. She is currently a senior at Virginia Tech, majoring in International Relations with a concentration in Spanish with a double minor in International Business and Marketing. In her free time, Lila plays ice hockey at Virginia Tech and serves as the vice president of her team. Other sports that she enjoys include lifting and surfing. Besides sports, Lila enjoys traveling and spending time with family and friends. So far, she has been to 19 countries and hopes to continue to travel more. Her goal is to take a road trip throughout the United States one day.