When you hear the names “Paris Hilton” and “Kim Kardashian,” it seems as if it’s been years since they’ve been used together in the same sentence. It’s common knowledge that the two used to be BFFs (RIP 2006) until Kim essentially became more famous.
So it was a surprise to many of us when Hilton posted a picture on Instagram of Kim — wait, that’s NOT KIM? NOPE, IT WAS PARIS HERSELF.
It turns out, Paris was simply promoting Kanye West’s new Yeezy Season 6.
West’s Yeezy Season 6 original made its debut when Kim wore multiple looks from the collections out and about in Los Angeles, using the paparazzi to their advantage to promote the new clothes.
Now, Kim and Kanye are taking the promotion efforts a step further by enlisting Paris and Instagram models to model the clothes in their online photos.
Some of the models enlisted in the campaign include Yovanna Ventura, Jordyn Woods, Sarah Snyder, Sami Miro, Abigail Ratchford, Shannon and Shannade Clermont, Amina Blue, Madeleine Rose, and Kristen Noel Crawley.