The last year has presented us with an extensive list of wacky concoctions and products that nobody really needed or wanted.
From scotch for women and lady chips, commerce conglomerates have become those certifiably twisted scientists that are in every science fiction production. In Anheuser-Busch’s latest business venture, they gifted us with the next Bud Lite Lime flavor: Bud Light Orange, and we have some questions.
So why did Bud Light release another flavored beer?
Thrillist reports that Bud Light recently debuted a new flavored beer, which is a bold move for the already bold company Anheuser-Busch, considering the beer mogul already has 11 unique flavor combinations in its Lime-a-Rita line alone.
According to Budweiser’s parent company Anheuser-Busch, some customers are especially excited to try new beer flavors.
In a formal press release, Vice President of Marketing Andy Goeler notes, “Our millennial consumers are eager to try new, flavored options in the light lager category. We wanted to create something new to engage with these consumers and bring them into the Bud Light family.” Does this mean millennials are killing the beer industry too?
Clearly, millennials can add flavored beer to their accomplishments. However, the flavored beer market is consistently growing.
“Flavored beer has seen steady growth with consumers continually looking for higher quality beverages made with real, natural flavors. Bud Light Lime and Bud Light Orange answers that call and reinforces Bud Light’s commitment to quality consumers have trusted for over 35 years,” Goeler adds.
Obviously, Budweiser is just trying to quench our thirst for innovative beer flavors.
But why orange?
According to Esquire, orange-flavored beers are a perpetually palatable drink option. From Blue Moon’s natural orangey notes to Henry’s Hard Soda in its iconic creamsicle-like flavor, citrus flavored beers in general seem to be a popular choice.
It’s nearly summer, and the subsequent warming weather is imminent (hopefully), so Bud Light Orange could be the solution to Budweiser stans’ citrus ale cravings. After all, Bud Light Lime was the brand’s original flavored beer, so it’s only fitting that the company would make another citrus accomplice.
Do people actually like Bud Light Orange?
Just as the Laurel vs. Yanny debacle comes to a close (because, you can clearly hear both, people), Bud Light has ignited another feud on the Twitterverse.
Granted, the Twitterverse is basically an international sport where people from all over the world take part in arguing simply for the love of the game—so there’s an endless supply of internet squabbles.
Nonetheless, Bud Light Orange has people torn in the most acidic ways.
One Twitter user writes, “Bud light oranges are FIRE.”
Bud light oranges are FIRE
— Mike Avallone (@mike_avallone) May 13, 2018
Don’t worry, we’re 99.9 percent sure that Bud Light Orange isn’t actually bottled fire. It seems like a lot of people like the citrus beverage. Whereas, other people are praising this new product for ensuring their sobriety.
“Glad I quit drinking before I went to a party that only had Bud Light Orange,” another user Tweets.
Glad I quit drinking before I went to a party that only had Bud Light Orange.
— Kev (@561_Kev) May 4, 2018
While Bud Light Orange may have inspired some people to keep up with their sober resolutions (and persuade some of us introverts from every attending another party), some people are using this new orange beer to redefine their acquaintance hierarchy and friendship dynamics.
Another user writes, “Don’t trust anyone who drinks bud light orange.” Yikes, it seems Bud Light Orange might give some people additional trust issues. (Or at least new criteria to determine who’s really trustworthy in their lives.)
Don’t trust anyone who drinks bud light orange
— Stendy (@Mike_Stendy) May 4, 2018
Some Twitter users might think that Bud Light Orange-drinkers are full of chaotic energy and we feel personally attacked for our orange beer affinity, but it’s clear that this new Bud Light flavor already has Bud Light Lime-era hype. Although the Twitterverse is full of flavorful opinions, we’re going to have to try Bud Light Orange for ourselves.