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Culture > Digital

Here’s Where To Find The TikTok Shop When You’re In The App

Shay Nicolay

Remember when everyone thought TikTok was going to be banned on a national level by now? Welp, it’s still here, and it’s constantly expanding! The TikTok Shop is an “e-commerce solution integrated with TikTok,” according to the platform. The TikTok Shop is a game-changer for multiple merchants and creators because it makes buying products easy through the original TikTok app. Gone are the days of “shopping link in bio!”

The TikTok Shop provides three ways for users to shop — Live Shopping, Shoppable Videos, and Product Showcase. Live Shopping lets you shop directly from a TikTok live stream. For creators that are using their live streams to sell, there are pinned products and a new shopping basket icon in the lower left corner of the stream. Similarly, Shoppable Videos allow you to shop on your Following or FYP feeds with the product link or shopping basket icon. 

Product Showcase is where things change a bit more. You’ll be able to shop from your favorite brand or creator’s profile, again, with the shopping bag icon. You’ll be able to access whatever products they attach directly in the TikTok app. 

@thecallawayfam

I found the skims dupe. Omg I am fully obssessed and ordering it in every color and style. This is the best dupe I have alever found! I have attached the link! #dupe #skimsdupe #skimsdupebodysuit #skimsdupetank #shapewearbodysuit #favoritefind #tiktokshop

♬ original sound – The Callaway Family

If you’re a seller trying to figure out how to get your products in the shop, you’ve come to the right place. If you already have a TikTok account, you’re one step ahead of the rest! If you don’t, make sure you register. Then, head to the TikTok Shop Seller Center and sign up for a TikTok For Business account. Once you have an account, choose your business type and submit all required documents. You should be approved after two to three days. Once you get approved, all that’s left to do is link your bank account and the products you want on your page. 

Now that you’re a seller, you can upload your product info in the Seller Center. Be wary that unsupported products will be rejected. To sell your products, you’ll want to consider working with creators. You’re able to connect with creators that will promote your products within the TikTok Shop Affiliate program. All of these partnerships will be commission-based. 

@eversshop

Tangled hair? No problem! Our detangling brush is here to save the day! #beauty #tiktokshop #brush #mattedhair #detangling

♬ No Walls – Some Velvet Morning

You’ll be able to get insights on your sales through the seller center under reviews and analytics. Everything is in-app including managing orders, tracking, shipping, returns and payment methods. 

So, there you have it! The TikTok Shop is bound to be a great new platform for Gen Zers to get products from their favorite influencers. Happy shopping!

Shayna Nicolay has been a Her Campus National Writer since January 2023. She writes bi-weekly articles as well as covering timely content. She graduated from Toronto Metropolitan University in 2022, where she majored in journalism with a minor in graphic communications. Shayna was a contributing writer for her University's Chapter of Her Campus, and was the Editor-in-Chief of her University magazine, Folio. She also was the editorial intern for fashion content creator, Audree Kate Lopez, where she hired and managed a group of writers, ran the WordPress website, wrote and edited articles, and helped with social media copy. Shayna loves walks in nature, bingeing the newest TV show, beading jewelry, and is a mental health advocate. She loves storytelling and media, so content creation comes naturally to her. For the best memes, mental health tips, and bisexual visibility, follow Shayna @shaynicolay on Instagram and @shaynanicolay on TikTok.