Just in time for everyone’s favorite romantic holiday, Kim Kardashian West is releasing a new trio of candy heart-themed fragrances. With the line set to hit the KKW Fragrances official website on February 1st, the beauty mogul and new mom of three probably hopes to repeat past years’ unbelievable successes.
In November she launched the KKW Crystal Gardenia collection but only in a limited supply of 300,000 units. And her first collection sold out in less than three hours!
Kim K has been working on this limited edition collection for quite awhile according to her social media accounts. Along with new scents, she’s been busy developing a line of concealers, baking powders and nude-colored lipsticks. But it doesn’t seem like they’ll be ready for pre-date makeover sessions on Valentine’s Day.
It’ll be no surprise if these perfumes — BFF, Bae and Ride or Die — sell out faster than we can decide which one we want to splurge on. To prevent potential disaster, we might as well just purchase all three, right? There’s no harm in having multiple scents to choose from.
We’ll definitely have KKW Fragrance Instagram notifications turned on in case more details are dropped in the coming days.