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New Thinx Period Underwear Ads Feature a Transgender Man

Thinx period panties are pretty much game-changing menstruation underwear, and people have been singing their praises all over the place. However, the company just became even more incredible, unveiling a new Thinx ad starring a transgender man. Because yes, transgender men get their periods too.

The ad stars Sawyer Devuyst, 30, who will be the first transgender man in history to be featured in a menstruation ad campaign, according to Refinery29.


Devuyst says he didn’t start hormones until he was 27 or 28. “That leaves me with five-ish years of identifying as a man but also getting my period,” he says in a video conversation that accompanies the ad. “I would wear multiple pairs of underwear with a pair of boxers on top of that just to make sure that I didn’t leak anywhere, or that no one knew that I had my period. A lot of people don’t realize that some men do get their periods, because it’s just not talked about.”

Currently the ads are up on the Thinx website and displayed in Union Station. Ā Thinx CEO Miki Agrawal told Bustle, “We thought it was high-time that people see a menstruating trans man 10 feet tall in the subway.”

This is totally going to change the way we talk about menstruation. Way to go Thinx!

Gina was formerly the Beauty & Culture Editor at Her Campus, where she oversaw content and strategy for the site's key verticals. She was also the person behindĀ @HerCampusBeauty, and all those other glowy selfies you faved. She got her start in digital media as a Campus Correspondent at HC Cal Poly San Luis Obispo, where she graduated in 2017 with degrees in English and Theater. Now, Gina is an LA-based writer and editor, and you can regularly find her wearing a face mask in bed and scrolling through TikTok.