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rihanna super bowl fenty
rihanna super bowl fenty
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Culture > Entertainment

Rihanna Promoted FENTY During Her Super Bowl Halftime Performance, Like The Icon She Is

Siobhan Robinson

This entire week I’ve been preparing for Rihanna’s halftime performance at the 2023 Super Bowl, whether by streaming all of her songs from Spotify orΒ speculating with my friends about what to expect from the show. Now that I’m in my post-Rihanna concert depression, I can’t get the show out of my head. I mean, there’s so much to discuss, starting with her iconic red jumpsuit and the entire setlist of her most iconic and nostalgic records. Her taking a brief pause in song to turn the halftime show into a Fenty Beauty promo is what stole the whole show for me and Twitter users alike. She notably fixed her makeup with what appeared to be blotting powder and then continued on.

Fenty later confirmed on Instagram that the product she used was the Invisimatte Instant Setting + Blotting Powder ($34). Uh, BRB, adding that to my cart right now.

Overall, what an iconic moment β€” and great use of ad space. If I know anything about Rihanna, it’s that she’s a trendsetter, so I’m sure Invisimatte is about to sell out (it seems like Fenty thinks so too), so grab yours ASAP while you still can, bestie.

This article was originally published on 2/12/23. It was updated on 2/13/23.

Siobhan Robinson is a member of the Her Campus national writing program. She works on the Entertainment and Culture team, covering the most recent pop culture events, trends, and entertainment releases. Previously, she worked as an Entertainment and Culture intern during the Spring 2023 semester, where she was supervised in writing breaking news verticals, live coverage ofΒ events such as the Grammys and Met Gala, and interviewing emerging Gen Z talent for Her Campus's "Next Questions" segment. She graduated Magna Cum Laude in Spring 2024 with a B.A. in Communication Studies from San Jose State University and received communication honors for completing a graduate-level course during her undergraduate studies. While in college, she was an active member of the SJSU chapter of Her Campus, serving on the executive board as Editor-In-Chief. In this role, she supervised a team of writers, senior editors, and copy editors, and assessed their articles for the site. Previously, she served as a senior editor, supervising a team of 4-5 writers, and also worked as a campus correspondent for the entire chapter. Additionally, she contributed to the school's publication magazine, Access, and became a member of Alpha Kappa Alpha Sorority, Incorporated. In her free time, Siobhan enjoys scrapbooking, hanging out with friends, going to concerts, and, of course, writing for fun! A die-hard fangirl, she loves sharing everything she knows about her favorite boy bands, even if you don't ask. If you need her, you'll likely find her binge-watching the latest K-drama.