Women across the country have started boycotting Ivanka Trump’s brand, saying they’re not okay with the way she’s representing and making money off of her father’s sexist, racist campaign, according to Cosmopolitan. Ivanka has a line of clothing and accessories sold through quite a few retailers, including Amazon, TJ Maxx and Marshall’s.
The boycott was started by a woman named Shannon Coulter, the CEO of a botique marketing agency in San Francisco. She’s been tweeting at retailers who carry the brand, encouraging them to stop. Coulter told Cosmo, “Ivanka tries to make feminism a part of her brand but is standing by, as an official campaign surrogate, a guy who is an alleged serial sexual assualter of women.” So now, Coulter is encouraging women to use their power as consumers to fight back.
Many women have chosen to boycott the brand because they themselves are survivors of sexual assault. For these women, seeing the name “Trump” on a label while shopping brings back memories of their trauma, especially after hearing the Access Hollywood tape in which Trump bragged about assaulting women.
So far, Ivanka hasn’t been hurt financially at all by the boycott. Representatives of the brand say that revenue has been growing over the past year, according to Cosmo, mainly because her name is well-known due to the election. Even though Ivanka has claimed to keep her brand totally separate from the Trump campaign, the brand’s Twitter has posted about shopping for looks she’s worn to political events like the Republican National Convention. This doesn’t exactly make Ivanka Trump seem like an apolitical brand.
Although none of the retailers being boycotted have plans to drop the brand, some have said they are listening to the feedback, Cosmo reports. These women are doing what they can to follow their convictions, and that’s all they can do in this absurd election cycle.