Last week, I went down to NYC to join adidas for their global launch event as the brand introduced its newest innovation in running: Energy Boost. Part of a new adidas segment called Energy Running, the shoe features BOOST™, a revolutionary cushioning technology which provides the highest energy return in the running industry.
Basically, it’s a new running shoe with special cushioning that gives you *way* more energy and bounce in your step, and it’s so incredible that adidas had Olympic runners Yohan Blake and Haile Gebrselassie there to endorse it. If it’s good enough for Olympic gold medalists and world record-holders, I think it’s good enough for us!
“adidas helps make athletes better. With our new Boost foam, we are addressing a fundamental insight: everyone wants more energy. Whether you’re running a marathon, training for an upcoming season or just trying to get back in shape, our revolutionary Boost cushioning foam provides the highest energy return in any running products,” says Eric Liedtke, Head of Sport Performance for adidas, “Energy Boost will reset the running industry and pave the way for all future performance footwear.” Sounds good to us!
BOOST™ works by combining performance benefits that have been contradictory in the past: soft cushioning and responsiveness work together to create a running experience unlike any other. In the past, it was difficult (or impossible) to find a running shoe that had soft cushioning but was also fast and responsive, so that’s what this shoe does.
I was lucky enough to get a free pair of the new BOOST™ sneakers to take home with me, and so far I love them! I wore them to a Knicks game at Madison Square Garden while I was in NYC, and went running in them once I got home (just 2 or 3 miles—not quite Olympic level!). The shoes are super comfortable and lightweight, and you really do feel like you have extra bounce in your step which makes it that much easier to keep going with your workout.
Ready to try a pair? Energy Boost will be available worldwide at adidas Sport Performance stores, selected retailers and through e-commerce as of February 27, 2013.
Visit www.adidas.com/Boost for more information, and check out the video below from the awesome launch event I went to in NYC!
Photos from:
http://news.adidas.com/US/PERFORMANCE/energy-boost/s/9d207e6a-7f7b-47fb-9c40-7a6e3f9c716c