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Ashoka | Culture

The Art of Bookstore Browsing

Yashita Mishra Student Contributor, Ashoka University
This article is written by a student writer from the Her Campus at Ashoka chapter and does not reflect the views of Her Campus.

For many of us, browsing at bookstores is more than just a simple errand – it’s a haven, a therapeutic ritual that offers escape, discovery, and pure joy. They are magical spaces where time seems to come to a halt, where each shelf holds infinite prospects, and where the outside world momentarily fades away. They’re not just commercial spaces, but are also portals to countless stories just waiting to be explored.

We all have our own special way of navigating our way around bookstores. Some of us hop straight to our favorite genres while others pick simply by looking at the covers. 

I, personally, have a carefully curated routine. I wander aimlessly to get a feel of the genres and authors, looking for something that piques my interest. A ball of excitement inevitably builds up as I look out at the hundreds and hundreds of books, all with their own different stories and backgrounds and worlds. I pick up whatever book catches my eye and skim through the cover art, the title and the name of the author. A book with an attention grabbing title just calls out to me, and if the author is someone I already know, even better! Since I’m already comfortable with their writing style, seeing a familiar name on a book just feels like a personal recommendation. Reading the blurb, of course, is essential before choosing the book. The blurb discusses the plot and themes; usually, the writer’s writing style will also be easily noticeable with these brief snapshots of the mood and pacing.

We may not notice it, but the vibe of the store also greatly colors our book-shopping experience. Has it ever caught your attention how different book stores use different lighting to shape our experiences? The tiny, neighborhood secret bookstore often features warm, dim lighting that makes the space feel cozy and inviting – they always feel like a safe and intimate space, where time just seems to fly while you browse through the shelves. Chain bookstores, on the other hand, have bright and even lighting that just feels modern and chic.

Similarly, the store’s layout too is an essential part of the experience. Stores with open and airy designs make it easy to roam freely, while smaller crammed shelves make the experience more fun – a treasure hunt of sorts! Music also plays a huge part in influencing how we find our next read. Some bookstores play soft instrumental rhythms – this allows readers to just focus on the books making it extremely personal. Meanwhile, bookstores with cafes have a livelier feel, filled with the sounds of soft chatter, clinking glasses creating a sense of comfort and ease. 

Bookstores with a mix of new and used books, including rare and out-of-print books, give people an exciting challenge. The idea of stumbling upon an unexpected hidden gem thrills people, making the entire experience exhilarating. At times, even the staff at bookstores help influence you. I love going to this bookstore owned by my grandfather’s friend back home. The owner – an amicable old man – has helped me pick some of my favorite reads (and at times even helped me buy books that my parents didn’t approve of!). Getting another person’s input on a book just makes it all the more special. And who doesn’t love browsing amongst a bunch of fellow bookworms? 

But what kind of a browser are you? I think of them as belonging to 5 types – the cover selectors, the title recognisers, the blurb testers, the page samplers and the review based choosers. 

The cover selectors  are drawn to books with eye-catching covers. Color schemes, designs and the vibe of the covers draw them in. They usually pick books whose tones seem to match their current moods. 

The title recognisers look for familiar names that they’ve seen on bestseller lists, social media recommendations and on must-read lists. They are usually very confident in what they pick, and are usually habitual readers who stick to certain styles of writing. 

The blurb testers are those who immediately turn the book around. The summary helps them pick whether they want to read the book or not, while the samplers usually look at the first few pages to get a feel for writing style, pacing and the character descriptions. If the opening grabs them, they are more likely to buy the book. Interestingly, one of my friends has a peculiar method –  they read the last line of the book, and if they like it they pick it up. 

The last ones are the review-based choosers – they like high-quality reads and pick books that have glowing reviews from critics as well as their peers. 

All in all, a bookstore is so much more than just a place to buy books. Whether you browse by genre or cover, each visit offers a chance to find not just a book but an experience that resonates with you on a deeper level.

I'm a first-year student majoring in Computer Science at Ashoka University. I fancy all things pink and cosy.
When I'm not busy navigating the campus, you can find me curling up with a good book (because who doesn't love getting lost in a great story?),
binge-watching rom-coms and exploring new hobbies.