This week I interviewed Meghan Choat and Chelsea Madkins, two of Auburn’s Campus Ambassadors for a new online virtual style organizer called Stylitics. The company started in 2010, and the website beta version launched in 2011. Stylitics is shown online through thirty different campuses, including Auburn. Below is a little bit more information on what exactly Stylitics is, what some of their goals are, and how YOU can get involved. Go ahead- try it out!!
HC Auburn: What exactly is Stylitics?
Chelsea: Stylitics attempts to connect users with popular trend information. It allows the user to upload items from their closet and build an online replica of his or her wardrobe. This information then highlights information like brands most purchased and styles most often worn.
Meghan: They are also working on trend alerts for your area, personal outfit recommendations, and more social interactions and direct messaging with brands. We’ve recently been featured on Oprah’s blog. Fashionista.com has considered Stylitics one of the Top 10 Fashion/Tech companies to watch and Style Coalition has nominated us for a Fashion 2.0 award for “Next big thing in Tech”. So be sure to vote for us! http://stylecoalition.com/Work/Awards
HC Auburn: What do you do as brand ambassadors for Stylitics?
Chelsea: Meghan and I work to create brand awareness for Stylitics around campus and provide trend information back to the company. For example, when we see styles that are becoming more and more popular around Auburn, we may snap a picture and send it back to our supervisor and co-founder of Stylitics, Zach Davis. We also serve as administrators for the Auburn University Stylitics page, which is a great place to find updates and news about the company.
Meghan: Our first project was a Fall Trend Report. Basically, I watched the areas around campus for trends. I took notes and pictures and then eventually sent everything back to our supervisor. Styltics HQ then combined all of the ambassador reports and made a Fall Trend Report that they sent to all of their clients, which include The Gilt Groupe and Lucky Brand Jeans. We also just recently finished a project that consisted of the ambassadors creating example style profiles, which launched February 3.
HC Auburn: Is it easy to keep up with your wardrobe online?
Chelsea: Stylitics is super user friendly and easy to join. By simply going to Stylitics.com, clicking sign up and entering the code CMauburn or auburnmc people are able to start building a profile.
Meghan: All you have to do to add your wardrobe is simply search for your items. If you are looking for a rag and bone gray and black striped skirt, that’s what you type in. If it’s not already on the website, you can easily add it! Not to mention that it’s free and the more you use it, the higher chance you have of winning some incredible designer things. Some of the designers that are giving away prizes are Marc Jacobs, Carrie Hammer, Retrospective, Elly Clay, Lex Cosmetics, Of a Kind, Kimbrel, Aksel, Jack threads, Body Rock, and Styleowner.
HC Auburn: Why do you encourage Auburn’s collegiettes to join Stylitics?
Chelsea: Stylitics is a great tool for managing and developing personal style. It allows users to track what they wear, plan outfits, and see what is hot in their area. Not to mention, the website has amazing give aways and prizes.
Meghan: Stylitics is great way to organize what you’ve worn and what event you wore it at. Personally, I have a hard time keeping up with that. So, it really helps me utilize more of my wardrobe.