I bought something from Instagram ads and here’s how it went:
We all scroll through Instagram and Facebook all the time and are inundated with so many sponsored ads, many of which make me think my FBI agent needs to relax with listening to my every word, or “omg how is my stream of consciousness in my head being picked up by my phone?”. A lot of these products catch my eye, but I am often too nervous to actually buy anything from the micro brands that spring up left and right. This summer, I bought my first product off Instagram ads from a bathing suit company called Cupshe (I LOVED them) and a month ago, I decided to embark on a second adventure into Instagram ads. The company: Billie.
Billie? Who’s she?
Billie is a woman’s razor company that aims to sell high quality razors and “premium body care” for an affordable price. Essentially, they aim to taking a stand against the pink tax by offering a great quality product and razor subscription “just half the price of women’s shaving brands” which are “priced in line with men’s razor subscriptions” (Billie.com). My interest was piqued by their unique ads so I clicked and thought this deal was too good to be true.
How does it work?
Now bear with me here because I was a little skeptical at first. So, you buy a Billie starter kit for $9, which includes the handle, a magnetic razor holder and two 5-blade razor cartridges. At this point I was like, umm all that for $9 and free shipping…. What’s the catch? Imagine my surprise when I found out there isn’t one. For $9 per shipment after signing up, Billie delivers four replacement cartridges. And the best part is you don’t have to commit to a rigid delivery structure. They create a suggested schedule for you and you do have to pick it when you sign up but you can change it at any time and skip deliveries as needed at the click of a button. Needless to say, I was hooked and had a “shut up and take my money” moment. Then, in 5 days I was picking up my starter kit.
First Impression
My first impressions of the product were that the packaging was great and I loved the design of the product. It was kind of retro but very sleek. I ordered the “sudsy body wash” with my kit and it smells amazing, literally like a fresh grapefruit.
After using the razor, I was incredibly impressed. This was the closest shave I had gotten in a while, my legs were hella smooth with no razor burn in sight. The aloe soap around the razor is amazing, I didn’t even have to use shaving cream. Also, the company states that “sudsy body wash is so creamy, it doubles up as an in-shower shave cream.” I put that to the test and totally agree—it 100% can be used as shave cream.
The Final Verdict
I have been using Billie for about a month now and am totally sold on their product. The pricing structure for the product is amazing and seems too good to be true. The company has a great message and brand image and I really like their “real” take to advertising (check out their ads and you’ll see what I mean). The products themselves are great quality and perform just like you expect them to. I think this is a great product and company, definitely check them out. 5/5 stars; 10/10 would recommend!
Conclusion: Instagram ads aren’t all bad, just do your research! Beware, it’s addicting and your wallet will hate you.