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New Labels by the FDA

Her Campus Placeholder Avatar Haruka Aoki
This article is written by a student writer from the Her Campus at Brown chapter.

This summer, the Food and Drug Administration came out with nine new warning labels cigarette makers will have to use by the fall of 2012. In a statement, Charles D. Connor, president and chief executive of the American Lung Association said, “This ruling presents a direct and immediate threat to public health. The tobacco industry’s efforts to halt the replacement of cigarette warning labels that are 25 years old, ineffective and hidden on the side of packages, will result in more lives lost to tobacco.” With these new labels, many brands with their sleek typography and iconic packaging will suffer not only at the market, but also in the aesthetic field. Imagine your pack of Turkish Golds: traditional camel on one side, and a topless, stitched up man on the other. Will such an image have the power to alter your smoking habits? I cannot help but critique these nine labels from an artistic point of view. They are frightening, yet they do not shock. The cheap, artificial style of the graphics will disgust the non-smoker and fail to impress the proud smoker. I believe the FDA could have done better. 

*”A federal judge has put a temporary block on new graphic warning labels for cigarette packages as a case concerning the constitutionality of requiring the labels proceeds.”
All images and above quote from the Los Angeles Times. 

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Haruka Aoki and Luisa Robledo instantly bonded over the love for witty writing and haute couture. Haruka, a self-professed fashionista, has interned at Oak Magazine and various public relations companies where she has reached leadership positions. Luisa, a passionate journalist and editor of the Arts and Culture section of Brown University's newspaper, has interned and Vogue and has co-designed a shoe collection for the Colombian brand Kuyban. Together, they aim to create a website that deals with the real issues that college women face, a space that can serve as a forum of communication. With the help of an internationally-minded team section editors and writers who have different backgrounds, experiences, and mentalities, these two Brown girls will establish a solid presence on-campus.