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Bikini season is fast approaching, and 2025’s hottest brands are turning up the heat with trendy styles that sizzle.
As summer 2025 and spring break near, it’s time to refresh your bikini collection. Whether you’re looking for bold statement pieces, eco-friendly fabrics, or the perfect fit for every body type, this year’s picks offer something for everyone. From luxury labels to affordable gems, we’ve rounded up the best bikini brands of 2025 to help you find your perfect match for the sun-soaked season ahead.
The best bikini brands, at a glance
- Best overall: Free People
- Most affordable: Cupshe
- Top Designer: Solid & Striped
Best Overall Bikini Brand: Free People
- Love this: eco-friendly materials, trendy patterns, versatile
- This could be better: expense, size inclusivity
Price Range: $100-$300 (set cost) Sizes: XS-XL
The ultimate go-to brand of 2025, Free People’s boho-chic aesthetic delivers fashion-forward, functional, and high quality bikinis. Additionally, their sustainability initiatives are admirable, donating unsold wholesale to non-profits and using recycled materials in their designs. Currently, we’re obsessed with the free-est Michelle Bikini Top, with its complementary colored strings and subtle patchwork.
Best for Budget: Cupshe
- Love this: affordable, tons of different patterns, shaping & supportive
- This could be better: quality, some styles are more retro
Price Range: $10-$45 Sizes: XS-XL
If you’re looking for a way to revamp your wardrobe without breaking the bank, Cupshe is the brand for you. They have a plethora of options for colors, patterns, body types, attempting to be as inclusive and accessible as possible. One of our many favorites is the Pearlescent Sweetheart Bikini.
Trendiest Designs: Frankie’s Bikinis
- Love this: innovative designs, high quality
- This could be better: size options, prices
Price Range: $75-$140 Sizes: XS-XL
An effortlessly trendy celebrity-endorsed brand, designed by none other than the lovely Bella Hadid. Teleport to California with these Malibu high quality bikinis. If you are looking for a bold statement piece, the Sandy Micro Ruffle Bikini Bottom is the perfect addition to your collection.
Best For Young Adults: Aerie
- Love this: prices, size friendly
- This could be better: quality, tummy control
Price Range: $75-$140 Sizes: Tops 32A-38DD, Bottoms XXS-XXL
A fan favorite for their reasonable prices, inclusive sizing, and comfort. From bright, tight, sporty and supportive, to trendy and cheeky, Aerie has a wide range of styles where everyone can find a suit right for them. Crochet bikini tops have been on the rise the last few years, and coupled with this year’s love for bright colors, the Sun-Lover Cloudweave Crochet Bikini Top is just what we needed.
Match Made in Heaven: Blackbough
- Love this: couple suits, biodegradable packaging & use of recycled fabrics, quality & comfort
- This could be better: prices, limited coverage options, shipping costs
Price Range: $95-$130 Sizes: XS-XXL
If you and your partner are on the prowl for a matching set to create a perfectly coordinated look, search no further. Blackbough’s buttery-soft double-lined fabrics and cutesy couple designs take the spotlight for matching suits. Bright and bold tropical designs are in, and Blackbough’s Blue Crush set is one of many to add to your vacay wardrobe.
Best Designer Swimwear Brand: Solid & Striped
- Love this: sleek silhouettes, celebrity-endorsed, high quality
- This could be better: accessibility & affordability, environmental initiatives
Price Range: $150-$300 Sizes: XS-XL
Known for its timeless swimwear and simple elegance, Solid & Striped is our favorite designer brand. It’s a celebrity favorite, with Taylor Swift, Katy Perry, Nina Dobrev, and Olivia Rodrigo sporting their suits on multiple occasions. Whether you’re an influencer, celebrity, or beach-lover, Solid & Striped is for you. While usually pretty pricey, on sale, some of their bikinis go for under $40. This beautiful piece, the Eva Bikini Top Jacquard Brule Crinkle Sun, is on sale for $90.