TikTok is a video sharing platform created in 2016 by a chinese internet technology company called ByteDance. In 2018, after merging with Musical.ly, the app was released worldwide and gained a lot of new users that started using the app. Here are some of the viral trends that started at the app to rule the internet:
- Choreographed Dances
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Many dancers -famous or not famous- made their way to the new app and started to choreograph simple and easy dances. The choreographies caught the attention of the users that started to learn and post them, creating a community of people dancing equally.
In addition, some dance steps started to trend on their own and consequently appearing in various types of videos.
- Makeup Challenges
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As a result of the popularity of the platform, many influencers found their way into the app and tried to engage more with fans and promote themselves. In this specific case, beauty influencers entered the app searching.
The app provides a function in which the creator can record each piece of the song separately making stops and transitions. Therefore, the beauty gurus saw this function as an opportunity to mix music and create cool videos that show their talent and also inspired their followers and fans to do the same.
- Dubbing
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Just like Dubsmash and Musical.ly, TikTok has a variety of dialogues and songs that are a part of a still-growing database. Besides the dialogues that are already available, the user can create their own with the help of effects that can change the voice and the facial expressions.
Due to its flexibility, the dubbing itself can be mixed with other trends such as the makeup challenges, adding a more authentic feature to the video.
- Recipes
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We all love eating, don’t we? That is why the TikTok platform became, just like other video sharing platforms, a new space to create and share new and creative recipes.
The revenues are diverse. Therefore, you can find many types of food without needing to search too much. To sum up, the app features all the way from healthy and vegan foods to junk food and sweets, making it a big net of recipes.
- Funny Challenges
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Besides all the serious and well-thought and hard-worked challenges such as makeup and dances, simpler entertaining challenges were created and rapidly spread throughout the TikTok community.
Most of these challenges can be made alone since they don’t require any extraordinary equipment. However, pranks can be part of this category, since it’s mostly a funny joke that needs to be done with other people.
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The article above was edited by Thays Avila.
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