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This article is written by a student writer from the Her Campus at Casper Libero chapter.

 

 

The term “fashion journalism” has been used in Brazil since the 40’s decade, when the articles about fashion started to grow in Rio’s post. Also the magazines Cruzeiro and  Manchete were fundamental for the dissemination of the gender in the country.  

 

But in times of multiple blogs talking about their own perspective of campaignsrunway shows and vlogs giving beauty tutorialsand mostly social media, what’s the real impact of a magazine? It is clear that the public’s need has changedbut now the real challenge to them is to continue being relevant and also try a constant recreation of themselvesAnd how they do thatBy giving us articles, interviews and fashion shoots that are not dated. The idea (and we are still trying to figure it out how exactlyis to be freshmodern andmost importantlytimeless and collectible. Investing in graphic designbringing up debates that go beyond clothes  and relating them to plastic arts, cinema, dance, the street culture… The thing is, a good fashion magazine may be published 3 years ago and still be relevantIt’s just like when you read a good book, you just can’t get enough of it.  

 

Below we have three good examples that go beyond the dual Vogue-Elle to get you addicted to:  

 

  1. FFW MAG

An arm of one of the most influent fashion websites of Brazil, FFW, is published 2 times a year and gives a unique point of view in terms of fashionentertainment and visual contentOwned by Luminosidade groupthe same one that organizes SPFW, is not only cool but also sexy and unique.    

  1. U+MAG  

Active since 2004, this is one of the most internationally recognized magazines of Brazil. Also published twice a year, in digital and print English versions only, they give a modern view on “what’s pastwhat’s happening in the world and what’s next in life & style”  and has been highly recommended by seelike.me, Ford Models and the imagist.  

 

  1.  CAUSE

This is the newest independent fashion magazine of the country that features both recognized and young talents. Created for the curious ones, the first issue is a compilation of editorials, stories, conversations, debates and great articles. To keep an eye on it!  

  

 

Want to know more about fashion journalism mag history? 

 

 

Giovanna Pascucci

Casper Libero '22

Estudante de Relações Públicas na Faculdade Cásper Líbero que ama animais e falar sobre séries.