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“25 Must-Know Black Women-Owned Brands Revolutionizing Beauty, Fashion, and Wellness”

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This article is written by a student writer from the Her Campus at CAU chapter.

Black women entrepreneurs are making waves in the beauty, fashion, and wellness industries, breaking barriers and setting new standards of inclusivity, innovation, and excellence. From redefining beauty norms to creating luxury fashion and wellness products, these women are revolutionizing their fields and empowering communities. Their businesses are not just about products; they reflect a deep commitment to authenticity, cultural pride, and social justice. Whether it’s developing skincare lines for diverse skin tones or fashion brands that embrace body diversity, these entrepreneurs are pushing for a more inclusive and equitable market.

By leveraging their unique experiences and perspectives, these women are filling gaps that have long been overlooked by mainstream brands. Their products are rooted in self-care, healing, and celebration of heritage, offering consumers a chance to connect with brands that reflect their values and identities.

Here are some must-know Black women-owned brands that are transforming the industry, from groundbreaking beauty lines to stylish, ethically-made clothing and wellness solutions. These entrepreneurs are not only creating successful businesses but are also leading the way for future generations to follow their dreams. Their impact is shaping a future where diversity and innovation thrive, ensuring that Black women continue to lead the charge in redefining industry standards.

Beauty Brands

Fenty Beauty & Fenty Skin – Launched by Rihanna in 2017, Fenty Beauty changed the beauty industry by introducing 40 foundation shades, ensuring representation for all skin tones. The brand’s commitment to diversity set a new standard, forcing other beauty companies to follow suit. Fenty Skin, Rihanna’s skincare line, focuses on simple yet effective skincare solutions for all.

Topicals – Founded by Olamide Olowe, Topicals is a skincare brand dedicated to treating chronic skin conditions such as eczema and hyperpigmentation. With a science-backed approach, Topicals provides solutions that prioritize skin health and inclusivity.

Pat McGrath Labs – Pat McGrath, one of the most influential makeup artists in the world, launched her brand to bring high-performance, luxurious cosmetics to beauty lovers everywhere. Her richly pigmented products have earned a cult following globally.

TPH by Taraji – Created by Taraji P. Henson, TPH by Taraji is a haircare brand designed to promote scalp health and hair hydration for all textures. The line includes a variety of products catering to different hair needs.

Beyoncé’s Cécred – Beyoncé’s highly anticipated haircare line, Cécred, celebrates hair wellness and the importance of healthy hair practices. Inspired by her personal hair journey, the brand focuses on nourishing and strengthening hair with high-quality ingredients.

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Fashion Brands

Diotima – Created by Rachel Scott, Diotima seamlessly blends traditional Caribbean craftsmanship with contemporary luxury fashion. Scott made history as the first Black woman named American Womenswear Designer of the Year by the Council of Fashion Designers of America in 2024.

Hanifa – Anifa Mvuemba, the visionary behind Hanifa, gained recognition for her pioneering 3D digital fashion shows. Her brand features bold, size-inclusive designs that celebrate the beauty of all body types.

Fe Noel – Felisha “Fe” Noel infuses her Caribbean heritage into her fashion brand, which specializes in vibrant, elegant resort wear. She also founded the Fe Noel Foundation, which helps young women entrepreneurs achieve their dreams.

Body by Raven Tracy – Created by Raven Tracy, this body-positive fashion brand celebrates confidence and self-love through stylish, size-inclusive pieces that empower women to embrace their bodies.

Arcana – Founded by Teni Adeola, Arcana blends intricate, historical-inspired designs with modern femininity, creating statement pieces that emphasize craftsmanship and culture.

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Photo by Danny Moloshok/Invision for the Television Academy/AP Images

Wellness Brands

Shea Yeleen – Founded by Rahama Wright, Shea Yeleen is a social enterprise that empowers women in West Africa through the production of high-quality, fair-trade shea butter products.

Golde – Trinity Mouzon Wofford co-founded Golde to make wellness more accessible. The brand offers superfood-infused beauty and wellness products that promote healthy living.

The Honey Pot Company – Beatrice Dixon created The Honey Pot Company to provide plant-based feminine care products. The brand emphasizes natural, science-backed ingredients for better intimate health.

Retail Platforms Supporting Black-Owned Brands

Thirteen Lune – Co-founded by Nyakio Grieco, Thirteen Lune is a beauty retailer dedicated to showcasing Black and Brown-owned brands. The platform highlights diverse voices and fosters economic empowerment.

Blk + Grn – Created by Dr. Kristian Henderson, Blk + Grn is a marketplace featuring all-natural beauty, wellness, and lifestyle products made by Black artisans. The platform connects consumers with toxin-free, ethically sourced products.

These brands exemplify the creativity, resilience, and excellence of Black women in entrepreneurship. By supporting these businesses, consumers not only invest in high-quality products but also contribute to a more inclusive and equitable industry. As these entrepreneurs continue to shape the future of beauty, fashion, and wellness, their impact will be felt for generations to come.

Greetings everyone! My name is Kimiya King, and I am a passionate Mass Media major with a concentration in Public Relations at Clark Atlanta University. Originally from Chicago, I am actively involved in several organizations on campus, including PRSSA (Public Relations Student Society of America) and NABJ (National Association of Black Journalists). Now, I am excited to be a proud member of Her Campus! I am deeply passionate about public relations because I believe in the power of storytelling. I want my clients to control their narrative while building meaningful, beneficial relationships between organizations and their communities. My ultimate goal is to own a PR firm focusing on black media, working with celebrities and athletes to amplify their stories and voices. In addition to my studies and involvement on campus, I enjoy writing and expressing myself creatively. Writing allows me to share my personal experiences while also learning from others. I am honored to be on the Dean's List and continue to push myself academically. Being a part of Her Campus is a rewarding experience for me. It allows me to collaborate with like-minded individuals who share my passion for media, communication, and storytelling. My journey is fueled by creativity, determination, and the desire to make an impact in public relations.