Since the happiest man alive, Pharrell Williams, announced his long-term contract with Adidas back in March, expectations have been extremely high. After his October 31 release, the expecations were met. These new kicks have a unique style and message that speaks to all races, genders, and happy individuals around the world.
This unisex line called “Tennis Pack II” is paired with an ad campaign that promotes specifically gender and ethnic equality, which features tag lines such as “Equality is Acceptance”, “Equality is Love”, and “Equality is Strength”. The campaign itself adheres to its slogan by highlighting aerial shots of beautiful multicultural millenials holding up peace signs and candid photos of young love taken by photographer Ryan McGinley.
“The Tennis Pack II” collection itself features a trio of monochrome tennis-like Stan Smiths in either leather or felt (felt resembling that of a tennis ball) in any of three refreshing colors of bright orange, brilliant green, or clean white.