Taylor Swift is this year’s recipient of the Artist of the Decade award at the American Music Awards (AMAs).
This decade alone, Swift has won the Artist of the Year award four times and received numerous AMA awards in many categories.
This year, Swift is nominated for 5 AMAs: Artist of the Year, Favorite Pop/Rock Female Artist, Favorite Adult Contemporary Artist, Favorite Music Video [You Need To Calm Down], and Favorite Pop/Rock Album [Lover]. Swift has previously won all of these awards, except for Favorite Music Video.
Swift is an international phenomenon. She has one of the most loyal fanbases, has worked in the industry for over 13 years, and rises to the top of the charts every single time. It is no surprise that Swift has won the prestigious Artist of the Decade award this year – which was only awarded one other time in January 2000.
(Image Credit: CBS News)
“Taylor’s impact on music this decade is undeniable and her performances on the American Music Awards have been truly spectacular. We’re thrilled to honor her as our Artist of the Decade and can’t wait for her to blow everyone away with an epic, career-spanning performance unlike any other,” said Mark Bracco, Executive Vice President, dick clark productions.
From the start, Swift has made a name for herself. Her self-titled debut album was the number one country album on the US Billboard charts. This decade alone, Swift has released five albums, – Speak Now, Red, 1989, Reputation, and Lover – all of which ranked number one on the Billboard charts as well.
Swift’s Reputation Tour grossed over $266 million for a 38-date show- the highest grossing US tour ever. The tour beforehand, the 1989 Tour, previously held this record for Swift, collecting $217 million with US dates alone.
(Image Credit: Entertainment Weekly)
Taylor Swift is a genius. Aside from music, she puts her fans first, a vital piece to the musical success puzzle. She hosts secret listening parties (often at her own home) whenever she is about to debut a new album and invites the most exclusive guest list: her loyal fans. She invites her fans backstage for free meet-and-greets. She comments online to them, she poses for pictures with them, and she is constantly thanking them. The amount of love and support Swift receives from her fans is unmatchable; after 13 years, they are the most loyal fans ever.
? | Taylor with more fans at the London ‘Lover’ secret session pic.twitter.com/FrvvVilIWE
— Taylor Swift News (@TSwiftNZ) August 3, 2019
Swift has learned how to handle public and humiliating criticism ever since she was a young teenager. She speaks out about important issues such as being a registered voter and sexism in the music industry. In a profile interview with CBS Sunday Morning correspondent Tracy Smith, Swift said, “There’s a different vocabulary for men and women in the music industry right? A man does something, it’s strategic. A woman does the same thing, it’s calculated. A man is allowed to react. A woman can only overreact.”
If you are a fan of hers or not, I think it is no surprise Taylor Swift won Artist of the Decade- the woman has put in the work. Her music success is historic, alongside with her class and public opinion on important issues and her dedication to her fanbase.
I said in an interview 13 years ago “I’m just hoping that I have a second album that does as well as the first & someday get to be a headliner, & always be the same person that I started out as.” Scrolling through your posts has me feeling all the feelings & I want to thank you. pic.twitter.com/nlnjqQgmIL
— Taylor Swift (@taylorswift13) October 24, 2019
The AMAs are on November 24, 2019 at 8 pm on ABC.