After a decade of clean lines, subdued tones, and a “less is more” mentality that dominated design, fashion, and couture, 2025 marks the return of maximalism. A bold, unashamed embrace of personality, pattern, and well-organised chaos. Maximalism is no longer a one-off in fashion or interior design, but rather a rising trend. It’s a lively response to years of bland minimalism and the clean girl ideal, and people are rediscovering the beauty of “more is more”.
The Transition From Minimalism To Maximalism
The rise of minimalism was fuelled in part by global fear. The clean, minimalist aesthetic elicited a sense of peace and control, particularly during the COVID-19 pandemic. However, as the world reopened, the sterile air of minimalist interiors and wardrobes are devoid of personality, if not bland. Fast forward to the return of maximalism, a dynamic design language which promotes self-expression, heterogeneity, and nostalgia.
Interior designer Justina Blakeney, inventor of the massively popular “Jungalow” aesthetic, notes out in an interview with Vox that maximalism is “not about clutter, it’s about curated collections.” This contrast is becoming increasingly important in 2025, as the current wave of maximalism is not chaotic, but deliberate. This layering of textures, colours, stories, and recollections honours personal history and identity (source: Vox).
Personality Takes The Centre Stage
According to an article published in the Hindustan Times in January, 2025 will be “the year of maximalism.” Designers think people are finally “leaning into individuality” and embracing design that reflects who they are. Consumer behaviour has shifted: people want their houses to feel lived in, their clothes to tell stories, and their spaces to reflect their personalities.
In the fashion world, this is an explosion of colour, texture, and layering. Consider bright designs coupled with giant silhouettes, unusual accessories, and vintage pieces finding their way into everyday wardrobes. In 2025, according to Harper’s Bazaar, designers such as Marc Jacobs, Alessandro Michele, and Simone Rocha are leaning towards baroque styling, clashing patterns, and extravagant embellishment on the runway.
Maximalism can be found in home design in the form of multilayer rugs, gallery walls, mixed patterns, and a profusion of houseplants and personal items. People proudly exhibit mementos, heirlooms, art from local markets, and anything else that brings them delight. It’s not about what’s popular; it’s about what seems important.
The Rising Impact of Social Media
Social media platforms such as TikTok and Instagram have played an important role in promoting the maximalist renaissance. The popularity of “dopamine dressing” and “clutter core” content promotes bold, unorthodox fashion. Creators exhibit their distinctive homes and costumes not only to dazzle, but also to encourage others to embrace their idiosyncrasies.
Justina Blakeney’s “Jungalow” style is an excellent example of this progression. Her Instagram feed is a celebration of maximalist design, with lush plant arrangements, colourful linens, and layered patterns that feel organic and joyous. These photographs break up the monotony of minimalist feeds, reminding users that homes are designed to be lived in and enjoyed.
Tips for Accepting Maximalism
For individuals who want to incorporate maximalism into their life, the key is intention. According to the Hindustan Times, “Start slow; introduce bold wallpapers, statement furniture, and curated collectibles.” The aim is not to buy more, but to proudly display what you already own. Check flea markets, thrift stores, and your own attic for items that tell a story.
In fashion, creating a maximalist wardrobe does not imply changing everything you own. Layer prints, combine textures such as velvet and denim, wear an oversized jacket, or experiment with statement jewellery. The idea is to convey delight and personality, not to follow regulations.
A celebration of the self.
Finally, maximalism’s resurgence is a cultural statement. It is about rejecting homogeneity and accepting complexity. In an uncertain world, maximalism provides a warm embrace of the things we value most—our memories, identities, and passions.
This rebirth is more than just a passing fad; it’s a redefining of beauty. It demonstrates that aesthetics can be intensely personal and wildly expressive. As we approach 2025, it becomes evident that maximalism is not only back, but thriving.