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Advocating This Holiday Season: Where to Shop Online for Your Woke Friends

This article is written by a student writer from the Her Campus at FSU chapter.

It may be a Silent Night but a lot of us are woke AF. Black-owned businesses are on the rise, they’re snatching customers’ dollars (and their edges)  as the holiday season approaches. Your woke friends will be milly rockin’ around the Christmas tree when they unwrap gifts from these Black-owned businesses:

My Pride Apparel is a company that sells tees, crop tops, tank tops, bags, hats, beanies, mugs, sweatshirts and hoodies for “today’s socially conscious Black woman who wants to make statements with her clothing.” Countless pro-black phrases such as ‘Black & Proud’, ‘Pretty Brown/Caramel/Chocolate Thang’, ‘I Am Black Excellence’, ‘Got Melanin?’ and ‘Respect My Culture’ are displayed on My Pride Apparel merchandise. The site is always having sales so their apparel won’t break the bank. Anything from My Pride Apparel is sure to make your woke gal pals jolly.

Courtesy: My Pride Apparel

Courtesy: My Pride Apparel

Courtesy: My Pride Apparel

Courtesy: My Pride Apparel

Courtesy: Love, Cortnie

Love, Cortnie is a Black-owned bag company started by Cortnie Elizabeth. The site features all kinds of fashionable bags including clutches, minis, bucket bags, backpacks and totes as well as smaller accessories such as tassels, coin purses, keychain clasps and cardholders. Love, Cortnie is perfect for all of your friends who are both stylish AND Afrocentric!

Courtesy: Love, Cortnie

 

Skincare

Sweet Skin Essentials is a Black-owned skincare and haircare company that sells a variety of body oils, body butters and sugar scrubs crafted by Kim Carrey. According to Twitter, Sweet Skin Essentials products will “keep your skin glowing and your hair poppin’.”

Courtesy: Sweet Skin Essentials

Courtesy: Sweet Skin Essentials

Courtesy: Sweet Skin Essentials

Pooka was created by Dawn Fitch, a graphic artist who changed her career path when she was diagnosed with an autoimmune disease 17 years ago. Pooka does not only sell moisturizers, body scrubs and hair products but perfumes/body mists and shower gels as well! Your friends will be feeling and smelling delightful with gifts from Pooka.

Courtesy: Pooka

Courtesy: Pooka

Makeup

Courtesy: Fashion Fair

Fashion Fair’s slogan is “Unapologetically bold, unabashedly beautiful” and it’s the perfect description of both their products and customers. The company was developed in 1973 and specifically caters to the cosmetic needs of Black women. According to Fashion Fair’s “About Us” page, it has been deemed trustworthy by many customers and “remains deeply rooted in the African-American experience.” Fashion Fair sells a variety of makeup products for the face, eyes and lips, as well as brushes, bags and other makeup-related accessories. In addition to makeup, Fashion Fair sells skincare goodies such as cleansers, moisturizers, age-defying products and skin treatments. Fashion Fair’s products are perfect for your friends who love to beat their faces, indulge in skincare and support Black businesses. With ongoing promotions and online exclusives, this company’s products are super affordable. Check out their gift sets!

Courtesy: Fashion Fair

Courtesy: Beauty Bakerie

Beauty Bakerie was founded in 2011 by Cashmere Nicole, who had dreams of “[encouraging] men and women to feel both empowered and beautiful.” The company sells makeup items such as liquid lipsticks, eyebrow gels, eyeshadows, setting powders, eyeliners and highlighters. Beauty Bakerie also makes it a point to positively impact their customers through uplifting social media communication. Shop with Beauty Bakerie to get your girl (and guy!) friends some sweet and savory beauty products that’ll have them looking delectable!

Anything from these online shops will ensure that your pro-black friends have a holly jolly LITmas! Stay woke this holiday season and support Black businesses!

Courtesy: Giphy

Riel is a third-year student pursuing 2 degrees, one in Media/Communications Studies and the other in Editing, Writing, and Media. She is also double-minoring in African American Studies and Women's Studies. Riel adores editing, as well as writing poetry about her experiences as a Black woman and the Black experience in the United States overall. She is a spring 2019 initiate into the HARDWORKING Kappa Epsilon Chapter of Delta Sigma Theta Sorority, Incorporated. In her spare time, Riel loves to indulge in self-care. She is a mom to 10+ plants, 70+ crystals, and her sweet cat, Luna.
Her Campus at Florida State University.