I’m sure all of you gals have already heard about Target’s new collaboration with iconic Palm Beach fashion designer, Lilly Pulitzer. The infamous line loved by sorority girls across the nation has teamed up to create a new line featuring 250 items called Lilly for Target which will be launched on April 19th and is exclusively online. The collection will feature something for everyone including apparel, accessories, beauty, kids and things for the home with exciting new prints ranging from $2-$150. Jane Schoeborn VP of creative communications at Lilly Pulitzer is excited for the mash up with Target because she feels like it will be a great opportunity to help sell Lilly’s message and style to the world since it will be grabbing a larger audience.
As a Lilly lover, the announcement of Lilly for Target had my inner preppy-sorority-girly-girl jumping up and down with joy, filled with excitement and curiosity for a peek of the new prints, and anxiously saving my Christmas money and pay checks so I can buy out the entire collection as soon as possible. After proudly sharing the news of this fabulous opportunity on social media and with friends who are Lilly P lovers, I started to notice some nasty feedback online from different twitter accounts and blogs. I was infuriated as to how superficial people could be about Lilly being sold at Target and dissing the people who were excited to buy it.
Yes, I have done my time and have spent my fair share of money on my expensive taste for Lilly but that doesn’t make the worth of my collection any less. If anything I think this collaboration is a great thing because a main majority of Lilly’s customers are college girls. To make items we love that are more reasonably priced is a smart move on their part, it won’t take away from the iconic charm of the original Lilly especially since they are two separate lines. If anything it will just extend the family of Lilly Pulitzer dresses and add a fun new twist to the brand. My favorite quote from Queen of Palm Beach, Lilly Pulitzer herself is, “The Lilly girl is always full of surprises. She lives every day like it is a celebration. Never has a dull moment, and makes every hour happy hour”.
Although the Lilly brand expresses a life of class and fun it never targets income by any means. A Lilly girl doesn’t come from money, a Lilly girl is full of life, values happiness and elegance, loves pink, and enjoys the fun, girly things in life. With the launch coming just in time for warmer weather, disregard the Lilly for Target haters, grab your credit card, load up on some bright print dresses, and have yourself a nice fruity drink because summer is the best season of all and as Lilly would say, “life is a party dress like it”. *Insert emoji with sassy hand*