New Social Media Platform on the Scene: Lemon8

Do you have aspirations of becoming a content creator but have no idea where to start? Are you looking for a fun and interactive platform to showcase your talents, interests, and hobbies? If so, now is the perfect time to give Lemon8 a try. Byte Dance, the parent company of TikTok, has recently made its new lifestyle social media app Lemon 8 available to US users. Lemon8 combines photo and video-sharing features similar to popular social media platforms such as Instagram, Tiktok, and Pinterest but has unique aspects that allow users to really tap into their creative and aesthetic side. Many users on Lemon 8 are posting content intended to inspire and inform others that generally fall under the categories of beauty, fashion, food, travel, etc. However, since Lemon8 is fairly new, the dynamic of this app can change depending on how users want to utilize the app.

Lemon8 is very easy to navigate and has an ‘explore’ and a ‘for you’ page similar to those found on Instagram and TikTok. At the top of the ‘for you’ page there are tabs for specific types of content such as fashion, beauty, wellness, food, travel, etc. Although most people are posting within these categories, the content that you share does not have to fit a certain category in order to gain popularity. The layout of the ‘for you’ page is similar to Pinterest; however, the content is more artsy and bold due to Lemon8’s photo editing features. On the app, you can add cute stickers and text that will enhance the quality of your photos, as well as, tag products and their prices that are in your photos. The editing features on this app really help Lemon8 stand out in comparison to other social media platforms.

I have been using Lemon8 for about a month now and I really like the features and content that is being produced on this app. Since there are several people joining the app, many users’ first post is an “about me” post to introduce themselves to the Lemon8 community. Users on this app are very interactive and open to supporting each other. If you are considering downloading Lemon8, don’t feel pressured to post to fit into a specific niche or aesthetic. Have fun, post things that you enjoy and engagement will follow!