From her days on The Rap Game all the way to her breakthrough single: “B*tch From da Souf,” the internet has literally watched the rapper, Mulatto, evolve as an artist. Today, she is a XXL freshman and has become what I call, a true “fashion girl.” So who’s the stylist behind it?
Todd, Labelsndollas, White. The self-proclaimed “archive stylist” is responsible for looks on some of social media’s favorite girls ranging from Mulatto, to Meg Thee Stallion, to Coi Leray. However, Labelsndollas aka Todd, came from humble beginnings. The Ohio native started as a fashion merchandising major at Kent State University. In 2018, Todd began listening to Meghan Thee Stallion’s, Tina Snow. He says he “really liked her style” and felt like she “aligned well with his brand and his aesthetic,” motivating him to shoot her a quick but professional DM. Fast forward to fashion week, the stylist discovered the two were both in New York. Taking advantage of the opportunity, he ended up styling Meg out of his own pocket. For those eager to gain experience in fashion, White advises “To stay ready so you don’t got to get ready.” From this moment forward, Todd is responsible for some of Meg’s most iconic looks. His references to the 2000s combined with Megan’s different personas, has really helped elevate the rapper’s look.
Though Labelsndollas is no longer Megan’s head stylist, he is currently working with Mulatto on the visuals from her new album: “Queen of da Souf” to her look in WAP. While Mulatto has been spotted in vintage Chanel and Jean Paul Gautier, her stylist also makes it a point to support black-owned brands like: Farailondon, Daily Paper, and Tia Adeola. Overall, Labelsndollas has mastered the art of fashion styling. The way he combines his 2000s socialite aesthetic with the sex appeal of his female clients makes his work timeless and chic yet luxurious. In addition to his work with curvier body types, Todd has also worked with smaller girls like Coi Leray and Summer Walker. Nevertheless, the stylist’s portfolio shows he is not limited to a specific style or specific aesthetic, he can work with anyone.
In addition to his creative work, Todd, Labelsndollas, White is also having tough conversations about tokenism and even racism in the fashion industry. The celebrity stylist advises those trying to break into the industry to first, think of Instagram as an extension of a resume. He believes his feed speaks for him in some of the social media interactions he has. Second, he says to do anything and everything you can to attend Fashion Week. In an interview with Shelby Ivy Christie, a costume historian, he says he made sure he was in New York for fashion week every year, working under anyone he could. Lastly, he says moodboards have helped him merge his aesthetic with that of his clients for the most cohesive look. As a fashion fanatic, I’m excited to see what Labelsndollas does next.