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This article is written by a student writer from the Her Campus at Lynn chapter.

Kylie Jenner is the youngest in the Kardashian-Jenner clan, but she is arguably the most successful out of the bunch. Even though she started out as a TV personality due to her family’s show, Keeping Up With The Kardashians, she progressed into an entrepreneur. She started with her first business in the makeup industry and called it Kylie Cosmetics then branched out from there. 

Kylie Cosmetics 

Kylie Cosmetics is Kylie Jenner’s first business. She always had a love for makeup so it was only right for her first business to involve makeup. The company began in 2015 with the selling of Kylie Lip Kits, which is a liquid lipstick and lip liner duo. After her success from the first launch, she produced three new shades for her Valentine’s Day collection. Since then it has evolved into having more makeup like eyeshadow, highlighter, blush, and more. Kylie has done many collaborations with her family and friends. She is also known for her holiday collaborations. Her most recent one was for Halloween and it was with the horror classic Nightmare On Elm Street. People must have been interested in this collection because most of it is sold out except the eyeshadow pallet. Overall Kylie Cosmetics has been a hit and many love her makeup line. 

Kylie Skin 

In May of 2019 Kylie had come out with her own skin-care line called Kylie Skin. Jenner launched the brand with a line of six skin-care products, including a Foaming Face Wash, Walnut Face Scrub, Vanilla Milk Toner, Vitamin C Serum, Face Moisturizer and Eye Cream. The brand has since expanded the line with new facial skin-care products and has entered the body-care category. 

Kylie Baby 

Kylie has expanded even more into launching Kylie Baby. This includes four bathtime essentials, all tested and approved by Stormi: gentle shampoo and conditioner, bubble bath and moisturizing lotion. The new brand is also selling bundles (some of which are sold out) that include adorable hooded towels to wrap your little one in after a bath, a brush and comb set, travel bags and more. The line is pediatrician-tested, hypoallergenic, tear-free, cruelty-free and vegan, and is free of parabens, sulfates, silicones, fragrances and gluten. 

Kylie Swim 

Kylie has recently expanded into a swim line, Kylie Swim. The line was first announced in August and the 24 year old enlisted a diverse group of models to tease the designs on the brand’s Instagram account ahead of the September 17th release. The line includes five different swimsuits ranging from one-pieces to bikinis, sarong cover ups and three “mini swim” bathing suits sized for toddlers. Prices of the Kylie Swim line range from $40 to $85. Although it seems from her Instagram post that the swim wear looks great it was a flop. Many who had bought the swimwear said that it was too see-through and very revealing. It was mostly all negative reviews about the swim suits. But something similar happened when she released Kylie Cosmetics for the first time and she bounced back from that so I think she will be able to come back from this. 

Overall, it is undeniably that Kylie Jenner is an amazing entrepreneur and knows what she’s doing. Her businesses have been thriving for the most part and she is continually working on something new. I admire Kylie for her passion for her business and can’t wait to see what else she comes up with!

Jackie is Senior at Lynn University. She is a Marketing major and has big plans for her future. She enjoys many things like fashion, content creating, and spending time with friends and family. Some of her passions are creating content and fashion. She is also the Marketing Director & President for her chapter. She hopes to have a successful career and a bright future!