You know when you’re at a restaurant, waiting for your food, and they bring out a basket of bread? That basket filled with warm, soft beautiful bread that you manage to scarf down in the span of precisely 37 seconds, leaving you unable to actually finish your main meal (#noregrets)? That bread? Well, what if I told you that you could have that while still in your pyjamas – while watching Netflix – within twenty minutes – in the comfort of your own home? You wouldn’t believe me? Yeah, I didn’t think you would.
Nevertheless, It’s true. BreadBox is a Montreal based company founded by Arthur and May that is the answer to all your prayers. All you have to do, is pick up your BreadBox at one of the grocery stores designated below and keep it in the freezer until you’re ready to bake it. Then, when that oh-so-anticipated night arrives, you put it in the oven straight from frozen and you get to have freshly-baked-practically-made-it-yourself doughy deliciousness.
There’s more.
One of BreadBox’s main focuses is your health. The company is actually a subset of Crude Foods, dedicated to un-processing foods. As such, their bread doesn’t contain all the artificial additives, preservatives, colourants, emulsifiers and conditioners that grocery store bread does. BreadBox has a side-by-side comparison of the ingredients in their Sourdough Bread and a Loaf of 100% Whole Wheat Supermarket Bread (here). Whereas their Sourdough Loaf only has three ingredients (organic flour, filtered water, kosher salt), the other has 28 (mostly unpronounceable) ingredients. I looked some of them up, just in case preservatives aren’t really bad for you and none of this really matters (sorry not sorry). What came up was terrifying. Calcium Propionate, which is in the supermarket bread, is linked to stomach ulcers, behavioral changes and migraines (for more detailed information, read this). Ammonium sulfate was also listed; you know, ammonia, the stuff you use to clean your house and find in garden fertilizer (source)? I also found out that many of the ingredients in these supermarket breads aren’t vegan. There are oils sourced from animals (monoglycerides). So, that was super scary because I always thought that bread was pretty safe (unless it contained eggs). On that note, BreadBox is without a doubt the better choice for your vegan diet, and simply your health.
So, where can you get it? Right now, you can find them in the freezer aisle in four different locations:
? Coop la Maison Verte: 5785 Sherbrooke St W, Montreal
? Marché Eden: 3575 Park Avenue, Montreal
? Nature Santé: 5006 Queen Mary Road, Montreal
? The McGill Farmer’s Market (Thursdays): McTavish Street, above Sherbrooke (the market ended in October, but they’ll be back next summer/fall!)
? National Food Shop: 4903 Sherbrooke St W, Westmount
(Come on McGill Students, these locations are super close and convenient!)
As a student who struggles to cook herself healthy food (if at all), this is an obvious, easy, and healthy alternative to going out to a restaurant. Here’s their site for more information, go give them some love!!
Do you see this gif? This could be your view, as you stare at your oven, with your face pressed up against the glass, your nose breathing in that warm bread smell, waiting for your bread to be ready.
Images:
https://imgur.com/gallery/69k6pZY
https://imgur.com/gallery/aHPPA