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EDUN LIVE On Campus: Potential For A Mizzou Chapter?

This article is written by a student writer from the Her Campus at Mizzou chapter.

EDUN LIVE On Campus (ELOC) is a socially responsible, student-run t-shirt company. ELOC seeks to provide sustainable job opportunities for people in sub-Saharan Africa with money earned from the 100 percent made-in-Africa t-shirts. There are currently eight chapters at campuses around the U.S. but not yet at Mizzou. Even though CoMo has its fair share of t-shirt companies, none are quite like EDUN LIVE.

“I think that there is a lot of competition in Columbia for tees, but it would be nice to have students be socially responsible with their apparel choices,” sophomore Caroline Elliott says. “If there is a way to popularize the idea, I think it has potential to be successful.”

According to ELOC’s website, 50 percent of people in sub-Saharan Africa live in absolute poverty. If just 1 percent, or 44 of the nation’s 4,352 colleges and universities, opened chapters and sold 5,000 shirts in the first year, then a total of 215,000 shirts would produced and sold. Translation: millions of African lives would improve.

Junior Sarah Herington likes the concept but recognizes the program’s success depends on student interest.

As freshman Luke Jehle points out, with a campus as large as Mizzou, there are bound to be supporters.

“I think that it’s definitely a cool idea,” Jehle says. “There are enough people on campus that would support this kind of company because of the charity it donates toward.”

For more information about ELOC or if you’re interested in starting a chapter, visit http://www.edunliveoncampus.com/.

Lindsay Roseman is a senior at the University of Missouri, studying magazine journalism and Spanish. In Columbia, she is a member of Kappa Alpha Theta women's fraternity, Mizzou For Malawi Steering Committee, and can be spotted on campus touring potential Journalism School-ers. This Chicago native loves a good Jodi Picoult book, trying new foods, traveling, and hitting the pavement for a run. After reporting for the school newspaper and interning in her hometown, she spent the summer in NYC at Women's Health Magazine and now is so excited for a great year with HC Mizzou!