One of Her Hampus Oregon’s favorite brands is Donni Charm.
Donni Charm is an American-made scarf company with a story. Celebrities such as Beyoncé, Ashley Benson, and Jessica Biel have all been seen wearing these high-fashion scarves. Not only are the scarves themselves insanely cute but the background of why founder Alyssa Wasko started the company is heartwarming.
“After my father, Donny, suddenly passed away, I channeled my emotions into creating something meaningful out of my loss. Enter Donni Charm, a collection of unique scarves, each touched with a charm as a reminder of luck and love,” The founder Alyssa Wasko says.
Wasko turned something so negative in her life into a positive—all as collegiette. Wasko started the Donni Charm company between her junior and senior year in 2009, and you can tell how much passion she has. In an interview with Teen Vogue, Wasko says, “To me, the line is a great way to show girls that it doesn’t matter how old you are or what you’ve been through—you can do something great. Donni Charm is an example of turning one of the most negative experiences of my life into something really positive.”
Alyssa Wasko is a true inspiration. Her success of starting her own business while in college, and strength is truly inspiring. Since the beginning, Donni Charm has been extremely successful. Along with multiple celebrities donning her charming scarves, many women across the United States have flocked to the simple designs and purposeful background story.
What makes these scarves special? All Donni Charm Scarves are uniquely deigned and each includes a small special “charm” attached in the corner. Whether in a fun print, a cool layering technique, or the basic cable-knit; each scarf is special.
With the spring season quickly approaching a Donni Charm scarf is the perfect way to transition your bleak winter wardrobe to the frilly florals and pretty pastels of spring. A scarf is a good statement piece to invest in because it can be transitioned from jeans & t-shirt casual to a night out on the town with a blazer or dress. Unlike other types of clothing pieces, scarves can transition easily through all seasons.
“Our scarves are meant to keep you inspired, cozy and stylish. With donni charm worn close to your heart, good luck will always follow.”
Our Her Campus Oregon readers can also get 30% off your entire purchase using the code “emizobe30” at checkout-including sale items!
Contact University of Oregon Donni Charm Campus Representative Eri Mizobe for questions, orders or trunk show information:erim.donnistyle@gmail.com