HerCampus.com/Quinnipiac has quickly become a must-read for the young women of Quinnipiac University. Since being founded by seniors Leigh Maneri and Marissa Kameno in November 2010, the web site has earned credibility and popularity among the female student population.
HerCampus.com is the brainchild of three young Harvard alumnae. In September 2009, Stephanie Kaplan, Windsor Hanger, and Annie Wang launched the online magazine, which they marketed as, “The Collegiette’s Guide to Life.”
These three entrepreneurs won the i3 Innovation Challenge, Harvard University’s business plan competition, in March 2009. The competition is designed to develop, showcase, and reward innovative business ventures with financial assistance and free office space.
This online magazine individualizes its content by campus with established branches at more than 120 schools across the country. It features articles on style, health, love, life, and career advice that focus solely on the needs of college women.
Kameno and Maneri decided to found the HCQU branch together after seeing a listing on ED2010.com, a website for young writers and editors who are looking to break into the magazine industry. Â
As Co-Founders and Campus Correspondents, they drafted a proposal including marketing plans, biographies, and resumes. The QU branch was approved a few days later and the girls were given a month to gather staff, produce material, market the branch, and prepare the site for its launch.
The Quinnipiac branch of HerCampus publishes 1-2 original news articles, and features a new Campus Celebrity, Campus Cutie, Photoblog, and Campus Poll each week. There are three blogs, which are exclusive to HCQU, and those are updated twice weekly.
The blogs are each written by a different Quinnipiac student and provide readers with advice in a various fields. “To Thine Own Self Be True” is a single girl’s guide to life at QU, “The Room Service” provides college-friendly recipes and reviews of anything food-related, and “QU How To” outlines the best ways to navigate different facets of Quinnipiac life.
Kameno and Maneri have gained exceptional experience from their time at the HCQU helm.
“We were ecstatic when we had 400 page views and now we have over 25,000,” Kameno said. “I really enjoyed starting up our own business. Now I understand how you can put a lot of work into something but unless you have the public relations skills to get your product out there, it will never get off the ground and become successful.”
Above: The homepage of HerCampus on the day of the HCQU launch!Â
QU senior and public relations major, Megan Simpson, served as publicity chair during HCQU’s inaugural year.
“She’s been great at updating our social media outlets, and posting things from the national site when our material has lacked,” Maneri said.
When asked if they had any advice for the Campus Correspondents of the 2011-2012 year, they offered this:
“Word of mouth is the most powerful form of PR you can possibly have,” Maneri explained. “If something’s going to gain popularity, you’re going to need the support of your friends and a solid network of people to guide and help you.”