Though not originally part of the KUWTK tv show, he became very well-known and relevant after dating one of the main sister’s, Kourtney Kardashian, for many years and basically is a member of the family now. Going in and out of drama with her, the family as well as himself and managing to be one of the funniest people on the show, the one thing that remained constant was his love for clothes and perpetually being fashion forward. Today, he’s a growing fashion designer and now even has his own show for flipping and building California houses. His personality change happened only a few years ago but, in the process, he managed to launch a self-made comfort brand, Talentless, in 2018.
He states that “Talentless is an homage to the new wave of creators, innovators and influencers who’ve made a name for themselves by going against the conventions of what it means to be “Talented.” This brand sells sweaters, sweatpants, cargo pants, T-shirts and hoodies in comfort and neon colors so far. The very simple brand emphasizes the current trend of basic athleisure – which goes along with Disick’s lifestyle.
Through the help of Instagram, influencers and his reality show stauts, his brand took off very quickly. Though his clothing line can be seen in similar brands, he makes it more accessible for the general public by lowering the price for the same quality of a luxury brand’s athleisure. He continues to develop more patterns and designs for new collections for his brand to grow further.