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2024 is the year of Lana. Lana Del Rey has gained her fanbase by replicating the coquette and sad girl aesthetic for a while now. If you have been a fan since the start, then you would also agree that this is, without a doubt, Lana’s year. The American singer-songwriter was recently announced to be headlining Coachella this April. Then, he was nominated for five Grammy awards and is now crowned the face of Kim Kardashian’s hot, popular shapewear line, Skims, 2024 Valentine’s Day Collection. Del Rey has even managed to represent another sister; Miss Kylie Jenner actually used Del Rey’s “Let The Light In” in her TikTok, releasing her new lip pencil. Then again, you can’t really scroll on TikTok without hearing one of Lana’s songs.
The stunning campaign was shot by British photographer Nadia Lee Cohen and features the singer at her fullest potential. Something that is a strong part of Lana’s personality is her appearance and style, which she dominated to be perceived as very retro and romantic. The Skims Valentine’s Day Campaign features and embodies Lana’s whole aesthetic by being romantic, classic, and retro. The campaign debuted on January 18th, while the collection made its way online and in stores to various retailers on January 23rd.
Now, not only does Del Rey serve in Skims online during her campaign, but she actually wears it on the daily behind the scenes as she’s claimed to have been a huge fan of Skims even prior to being selected as the face of the new collection, “I’ve been a big fan of Skims since the beginning, so being featured in their Valentine’s campaign is so exciting.” She also described the collection as “so pretty and dreamy,” which is very much like Lana.
The whole campaign embodies dreamy and majestic; as we can see in one of the pictures, Lana is sitting in a gigantic baby blue chocolate box one would get on V-day. In this look, she is wearing an all-baby blue outfit accompanied by big bows on each side of her head, just as she wore on the cover of her latest grammy nominated album, Did You Know There’s A Tunnel Under Ocean Boulevard. She also wore heart-printed matching pajama pieces in one of her looks. The matching heart-printed pieces were killer, considering matching pajama sets are entirely taking over 2024. Also, even better, the set was made by Kim K herself.
Overall, the whole campaign was a win in everyone’s book. This collection is sure to sell just as fast as the last V-day collections, which means if you haven’t done so yet, scroll straight to Skims to be twins with Lana Del Rey. I mean, how much better can we get? Also, the collection would be perfect as any Valentine’s Day gift for any loved ones because, with all the hot new options, there will surely be something for everyone.