On January 27, 2023, Colleen Hoover announced who was cast for the two lead roles in the upcoming movie adaptation of It Ends with Us. Â
(12.6 M views, 1.8 M likes on TikTok as of January 30th, 2023)
The two big names were Blake Lively and Justin Baldoni. Colleen Hoover was overjoyed by the casting, excitedly squealing “Blake Lively. Blake Lively.” Hoover stated that Blake Lively was her “dream Lily.” She was equally giddy to announce that Justin Baldoni is set to play Ryle Kincaid. She believes both actors have what it takes to “bring these characters to life.”
Although, #Booktok might not agree. Many fans clipped together videos of their dream cast – these TikToks garnering thousands of likes(as of January 30, 2023) and millions of views – way before the casting announcement.
https://www.tiktok.com/@tpwk.niq/video/7124878511268957483 (3.4 M views, 560.2k likes on TikTok as of January 30th, 2023)
https://www.tiktok.com/@capcutisbaex/video/7155139388849081605 (432.2k views, 53.6k likes on TikTok as of January 30th, 2023)
These videos showed fans’ desire for Abigail Cowen to be cast as Lily Bloom, Sadie Sink to be cast as Young Lily Bloom, and Theo James to be cast as Ryle Kincaid.
And after the casting announcement… many fans were devastated. Multiple fans posted videos showcasing their disappointment with the casting direction, still holding a candle for Abigail Cowen and Theo James.
(520k views, 43.9k likes on Instagram as of February 2, 2023)
https://www.tiktok.com/@gretahogblomm/video/7193149839193017646?_r=1&_t=8ZTXrqPY2QQ (4.5 M views, 569.8k likes on TikTok as of January 30th, 2023)
https://www.tiktok.com/@crocthearrts/video/7193308773115497733?_t=8ZTY0kcOI02&_r=1 (22.6 M views, 82.1k likes on TikTok as of January 30th, 2023)
Will Blake Lively and Justin Baldoni be able to play the parts right, and appease the fans? Or will they fall short and leave the fans wondering what if? What if Abigail Cowen and Theo James were cast for the roles instead…