Please note that the subject of this article, although an HBO Campus Ambassador, does not intend to speak on behalf of HBO. Technically, she is an employee of Riddle and Bloom, the marketing team in association with HBO, not the company itself.
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Emily Czenszak’s involvement on campus ranges from the Presidential position within her sorority, Delta Zeta, to the Social Media Director for Her Campus TCNJ, and hits everything inbetween — a position within the football team and an ambassador for a start-up bracelet company. One of the newest additions to her resume is her role as a HBO Campus Ambassador. As a Senior Communication Studies major on the Radio, Television and Film track (with a minor in Law, Politics, and Philosophy) this role completely encompasses her passions.
The HBO Ambassador program is through the company’s partnering associates Riddle and Bloom, and it’s focus is on promoting the HBO Go feature to college students. If you have no idea what I’m talking about, HBO Go is a free movie/show streaming service for any college students that live on campus, depending if the college has an HBO contract — which TCNJ does. It offers all of HBO’s hits in one place, allowing you to binge shows as though you’re on Netflix, and stream classic movies with just a few clicks.
As an Ambassador for HBO, Czenszak spreads the word about HBO Go and helps sign on-campus students up for the service. She also hosts an event on campus once a month and markets the company through social media posts.
“I loved the idea of this position because it allows college students to interact with other college students over a great company such as HBO,” Emily said. “I also love that I’m marketing something I enjoy myself. As a film major, I look to the quality content that HBO produces for inspiration. While all the programs and series are diverse, they all have that element of rawness and great quality,” she said. Czenszak described watching their programs as a humanly experience.
You can look out for Emily and her other HBO Ambassador partner, Carly Wolfson, on campus throughout the upcoming semesters. The female pair plan to table in grove and give away freebies to play up on the fact that HBO Go is free. Other events are in the works, such as a scary movie viewing in the rumored-to-be-haunted Kendall Hall around Halloween.
Czenszak was also given the opportunity to spend a weekend of her summer in New York City, where she learned more about HBO and actually visited the iconic station’s headquarters.
“Sitting in the HBO headquarters with other HBO Ambassadors was surreal,” she recalls. “I loved hearing from the HBO and Riddle and Bloom team, but my favorite part of the day was the breakout sessions, which was where I got the chance to hear other Ambassadors’ creative ideas for marketing,” Emily said.
After the three day training in the big city, Czenszak said she had a complete idea of her role as an ambassador and was counting down the days until she could bring her ideas to our campus.
Follow Emily (@emilyczenszak) and Carly (@carly_roze) on Instagram to get the latest on HBO Go!
To sign up for HBO Go simply go to hbogo.com and look for The College of New Jersey as a provider. Then make your account using your TCNJ email — and begin streaming!