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How Beyoncé is impacting the 2024 U.S. Presidential Election

The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus.
This article is written by a student writer from the Her Campus at Towson chapter.

Beyoncé is making waves after appearing at the 2024 Houston rally for U.S. 2024 Democratic Presidential candidate, Kamala Harris. Beyoncé used her platform to encourage people to vote and highlight the importance of civic engagement. Her speech was a powerful call to action, particularly for young individuals. By encouraging her fans  to vote, she ignited the ‘H-town’ energy. 

At the rally, Beyoncé’s message was crystal clear: voting is power. The singer spoke  passionately about the impact voting can have in creating a future that displays a representative  democracy. She made it known that she was there as a mother, not a celebrity or politician. This future highlighted her purpose for being in attendance. Her fans—who make up a young and  diverse group—are now taking note. Beyoncé’s reach extends beyond Houston. With the large  social media presence that she holds, she amplifies her voice to millions outside of her  hometown. She’s inspiring followers to register to vote if they aren’t already. 

In this political climate where every vote counts, Beyoncé’s call to action, similar to other  celebrity endorsements for Kamala Harris, may just be a game-changer. By using her platform  and being present in her hometown, she’s emphasizing how influential figures can shape  elections to some degree. Now, it’s time for people to do their part—“It’s time to sing a new  song”, as Beyoncé would say.

Ineza Merci

Towson '26

Ineza is a current Sophomore at Towson University. She majors in Communication Studies as an introverted individual. Oh, the irony! Ineza views writing as a way to speak her mind, comfortably, without speaking out loud. As far as writing experience goes, before graduating high school, Ineza was a part of her school’s newspaper, titled “The Paw Print”. She got the chance to write Op-Eds, write about News, and Entertainment. Ineza loves to indulge in all things Pop Culture. Including online trends, music, Beyonce (yes, she’s her own genre), and more! It’s important for Ineza to focus on what keeps her mind going and it has become important for Ineza to share what she enjoys with others. When Ineza is not writing, she’ll most likely be watching cat videos, viewing her favorite gaming streamers, or napping. She’s an advocate of maintaining a balanced lifestyle filled with priorities, fun, and self-care. Things get hectic and writer’s block is real, but Ineza is excited to further strengthen her craft in writing with Her Campus.