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Hot New Book: Promote Yourself

This article is written by a student writer from the Her Campus at Tufts chapter.

For all collegiettes out there the time will eventually come when we must say goodbye to our college experience and enter the workforce. With the unemployment rate at over 7%, how to make a good impression to potential future employers and to really stand out is even more important than in the past. Dan Schwabel may just be the solution to these woes. Schwabel is a personal branding expert with a specialty for the Gen Y generation.  He is an expert on the workplace and the management of your career. So how do you get some time with Scwabel? The best way to leverage his wise insights is to check out his new book, Promote Yourself, which hits shelves in today. Promote Yourself gives you the new rules for success, and answers your most pressing questions about your career, such as:

* What are managers really looking for? 
* What do you do if you’re stuck at work?
* How do you create a personal brand for professional success?
* How do you use social media to propel your career?

Promote Yourself frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty. By basing your personal brand on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides you with the unique skills and message that you’ll need today and for the rest of your career. This is a great find for collegiettes looking to kickstart their career and future success.

To hear more from Schwabel you can follow him on twitter (an user that BusinessWeek has endorsed to follow) and check out his book when it hits shelves today. 

Pictures courtesy of: cronkitehhh.personal.asu.edu and appsstrategy.com.

 

Simmone Seymour is a current student at Tufts University studying Political Science, Economics, and Communications. She is interested in films, fashion, art, design, marketing, advertising, PR, blogging, new trends and the DIY movement. She is now the Campus Correspondent for the Tufts University Chapter of Her Campus and blogs for the Beauty School Blog. She aspires to get involved in marketing and has worked at Kirkland & Ellis LLP, Hungry Fish Media, Jack Morton Worldwide, Argopoint LLP, the Tufts Daily, the HC headquarters as a Marketing & Sales Associate, and at Leo Burnett Worldwide.In her spare time (which is far and in between) she freelance writes for publications, maintains a blog, learns about graphic design and coding, and explores which ever city she may be in. Her idols are Chelsea handler, Sheryl Sandberg, and Marissa Meyer.Got something fashion or beauty-related you think is amazing? Contact Simmone at SimmoneSeymour@hercampus.com to discuss article inquiries.