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Underconsumption: More than a Short-Lived TikTok Trend 

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The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus.
This article is written by a student writer from the Her Campus at U Mich chapter.

The recent TikTok ‘Underconsumption Core’ trend has brought to light a form of environmentally conscious and minimalist living that is simple and accessible. Unlike other popular sustainable lifestyles, underconsumption only asks for a shift in mindset without requiring extra time or money.

Not only is it good for the environment, but it’s also a great way to spend less and feel more fulfilled. Underconsumption at its core embraces simply asking ourselves the question, “Do I really need this?” before making any purchases. It’s about using what we have to the fullest, reducing waste, and taking care of ourselves and our planet.

Underconsumption prompts us to think carefully about the disparity between our needs and wants. Some purchases are necessary, like food, personal hygiene items, and household items. But, there are products that seem exciting but could do without, which can add clutter, cost, and environmental impact over time. Being conscious of these differences can help us focus on what’s truly necessary and valuable in our lives.

A lot of our wants can often be fueled by microtrends. In a hyper-digital age, trends come and go so quickly that it’s almost impossible to keep up. One example of this is reusable water bottles. Do we really need a new version of the same thing because everyone else is getting it, or will the one we already have work just as well? By pausing to consider whether an item genuinely serves a new function, we can break the cycle of unnecessary spending and make more intentional choices that lead to lasting satisfaction.

Many who follow this lifestyle learn to effectively repurpose items. For instance, pasta jars can serve as storage containers, plant pots, or even drinking glasses. Repurposing items not only reduces waste but can add a creative, personal touch to your space and lifestyle. This approach also encourages a mindset of creativity over consumption, allowing us to see new possibilities in what we already own. When it comes to skincare and makeup, some follow the “one in, one out” rule to reduce the accumulation of products that may expire without ever getting fully used.

For those new to underconsumption, it can be difficult to know where to start. But if you’re looking for a way to be more sustainable without making major changes to your lifestyle, ‘Underconsumption Core’ videos on TikTok offer a great source of inspiration. These videos feature endless relatable, everyday examples of how to consume less and make intentional choices, often through simple shifts in routine and perspective. By embracing a mindset of intentional consumption, we can all play a small part in creating a more sustainable future without overhauling our entire lives.

Kamika Kaur

U Mich '26

Kamika is currently a pre-med student at the University of Michigan, pursuing a double major in Molecular, Cellular & Developmental Biology and Asian Studies. As she listens to a mood-fitting playlist or podcast, she enjoys going on walks, in sunshine or rain. When she's not studying or working, she loves making and drinking coffee, and adding new ideas to her many Pinterest boards!