TikTok has been a platform for stars to be born! We have seen people like Charlie D’Amelio and Addison Rae become famous with their journeys starting on TikTok. There’s a new TikToker who is shaking up social media, let’s talk about her!
What do we really know about Alix Earle? TikTok’s new IT girl has grown a rapid following in such a short amount of time. The 22-year-old has become everyone’s favorite beauty guru. She is taking social media by storm on all platforms while still keeping it real for her followers. Alix is a senior at the University of Miami where she posts GRWM’s and many other videos of her day-to-day life. Alix lives with five other girls at UMiami in a typical college house. Her college house shows the reality of being a busy college student. Some people were even left disturbed by how her house was in shambles with stuff everywhere. While some might see it that way, I think it normalizes the way a large majority of college students live. I can’t say my house looks anything like hers but many do and that’s okay.
She started her social media journey with simple videos which soon turned into higher-profile events like collaborating with Selena Gomez and the Tarte Dubai brand trip. She even just partnered with AminoLean to produce her own pre-workout powder and energy drink flavor called “Beery Alixir.” She is originally from Monmouth County, New Jersey where she is the oldest of 5 siblings. The up-and-coming social media star has influenced many fans into trying some of her makeup tricks, including her iconic white eyeliner trend. She is known for her makeup, fashion, and lifestyle content which has been heavily influencing the TikTok community of all ages. Fans of hers refer to it as the “Alix Earle effect” since she raises the popularity of products so fast.
Alix’s enchanting lifestyle isn’t the only reason why fans love her. Although she takes private jets back home for the holidays and went to Drake’s birthday party, she is just like the rest of us. She uses her platform to normalize many of the things regular people just like we struggle with. Alix is an open book, sharing her experiences with her struggle with acne, her messy public breakup and her sorority recruitment experience.
The one thing everyone wants to know is what type of products Alix uses. While some of these products fly off the shelves fast because of Earle’s influence, here are some of the must-have products that will transform you into feeling your best self.
Alix Earle Products
NYX White Eyeliner
Alix’s go-to move in her makeup routine is white eyeliner on her lower waterline. It instantly makes her eyes pop and is guaranteed to do the same to yours.
Tarte Shape Tape Concealer
We all saw Alix was in Dubai for Tarte’s brand trip. Here’s one of her favorite products from the brand which is a staple in her routine.
Rare Beauty Liquid Blush
Alix loves the Rare Beauty Liquid Blush; she even got to meet the face behind the brand: Selena Gomez. Her favorite shade is called Hope.
Too Faced Better Than Sex Mascara & Benefit Roller Lash
Alix Earle’s eyes always pop in her videos and here is why: she starts by using the Too Faced Better Than Sex Waterproof Mascara and finishes it off by adding the Benefit Roller Lash on top.
Tom Ford Traceless Foundation Stick
Alix just recently introduced the Tom Ford Traceless Foundation Stick into her makeup routine. It leaves her skin looking flawless with a smooth finish.
Freck OG Freckles Pen
Alix’s signature product is her faux freckles which she creates by using the Freck OG Freckles Pen. She uses this product on her nose to create freckles for her looks.
Patrick Ta Products
Another go-to brand that Alix uses is Patrick Ta. She even had the opportunity to get her makeup done by him. Some of her favorite products by him include: Skin Crème Foundation and Finishing Powder Duo and Double-Take Crème & Powder Blush.
Giorgio Armani Luminous Silk Foundation
This foundation leaves Alix’s skin looking flawless. She explains that this foundation is light and doesn’t leave her skin feeling cakey, however, it still is fairly full coverage. This is one of her regular products that she uses in her makeup routines.