Russ has made a successful career creating multicultural hip hop in which the Atlanta raised artists produces, engineers, and masters all his tracks in addition to rapping and singing all the hooks. Starting off as a popular SoundCloud rapper, over the last couple of years, heâs built up a rabid fanbase that’s allowed him to pick up a pair of RIAA certifications with not much help from the mainstream until last year when signed a 50/50 deal with Columbia Records.
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If you were unaware of his talent, then youâll be surprised by the end of his debut album âThereâs Really a Wolfâ because it is essentially the album’s main focus.
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His album opener, âIâm Hereâ is a great way to start the album when he has been âin the shadows for so longâ. The song is featured over a two-part piano loop and Kanye like vocal samples that repeat through one long verse. Russ had a clear talent for capturing the fullness of his come up, alternating on his confidence, though he has not let the money change him. He raps, âLast June I was broke, this June I made a hundred, before and after, didnât change me, though I stayed a hundredâ. The song itself reflects on the costs of success, thus earning a feature on the new NBA Live 18 soundtrack.
The album then continues with âThe Stakeoutâ, which reflects on how his journey to becoming where he is now was much like a stakeout. Featuring a subtle guitar loop, the energy of the song creates an arouse to get you on your grind, but reflective enough to make it feel like itâs made to motivate. In the song, there is a line that Russ explains that heâs trying to pursue his dream to repay his mother back for what she does when he raps, âI wanna give my mom the world without worrying âbout the costâ, but he also understands that the dream does not happen overnight. Itâs not about counting the days but making the days count.
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Although his success is portrayed in most of his songs, he also showcases his softer side on his R&B songs such as âLosinâ Control, âCherry hillâ, or âscaredâ. The end of these songs is one of the best mixtures of his talent as he balances his naturally high singing voice with the nice bass.
âLosin Controlâ is one of Russâs most popular songs and his highest-charting single. It is also one of the most cohesive stories on âThereâs Really A Wolfâ. The song focuses on an early unsuccessful relationship that happened during his teenage years and is one of the album’s best organized moments with âScaredâ coming immediately after.
As great as the album was sequenced, there were several songs where his repetitiveness couldâve been replaced by artists that flow with the melody he creates through his songs. Being a huge Russ fan I believe that hearing features on the album would have been something nice and different for the fan base. Although Russ featuring artists in his music is rare, some of his best songs have features such as âKeep On Goinââ which features Bas and his feature on Rexx Life Rajâs song âWaiting For Youâ.
Despite the success that Russ has received in the past couple of years, there are still more doors open for his talent to grow. âOnly time will tell but I been feelinâ like itâs my time, How long you gonna keep your star player on the sidelines?â he raps on the albumâs final song âMVPâ.
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Although the album being feature free, âThereâs Really a Wolfâ provides catchy songs that can shoot up his stats as the successful artist he is such as âGot Thisâ, âDo it Myselfâ or his platinum single âWhat they Wantâ. With some of the tracks being longer than others, it shows more than enough proof he is very talented. With being the five-tool musician, he has been working on scheduling collaborations already (with artists such as Maluma— an urban Latino singer) as recently discussed on his twitter.
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Overall the album told Russâs origin story in a successful way and was structured nicely to gain more support for what he does. Iâm very excited to see what he will have in store for his fans next.
Rate:8/10