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These 5 ‘Barbie’ Merch are Closet Worthy (Including the Kenough Hoodie, Of Course!)

This article is written by a student writer from the Her Campus at UPR chapter.

Can’t get kenough of Barbie? Upon its massively successful release, the film broke record after record, becoming the year’s biggest box office opening weekend, the largest opening by a female director domestically, Warner Bros highest grossing film ever, and the breakthrough goes on and on. Barbie became a pop culture phenomena even before hitting the big screen, but this bubblegum pink flick didn’t only impact meme culture with the Barbenheimer spectacle and patriarchal satire and commentary afterwards, the movie became a fashion staple, as thousands went to watch it while dressed in pink! Barbie Core was everywhere, and we are still not over it. So, wanna evoke Barbie’s dream land in your closet? Then get ready to smash the patriarchy with these Barbie inspired closet merch. 

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The “I am Kenough.” Hoodie 

Name a more iconic fashion staple in the Barbie movie, I’ll wait. Of course, costume designer, Jaqueline Durran, did a phenomenal job in executing a timeless feel-good wardrobe, but the “I am Kenough” hoodie made the masses go crazy. Although there are a couple of online shops to purchase it, the most legit to the movie is being sold by none other than Mattel Creations.

Not into hoodies? No problem! There are so many merch styles to choose from to feel kenough. 

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From Director Greta Gerwing T-shirt 

Ryan Gosling never disappoints, and that includes his attire at 2023 CinemaCon, in which he wore a bombshell pink jacket and a costume made, plain-white T that read ‘From Director Greta Gerwing’ in the Barbie font. Gerwing followers went nuts for this T-shirt, and if you’re one of them, you’re in luck because this piece is available to buy

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“Do you guys ever think about dying?” Classic T

Perhaps one of the most quotable lines from the entire movie was at the beginning when Barbie and her other fellow Barbies and Kens (and Allan, of course) are dancing the night away and dramatically pause at Barbie’s macabre question. Becoming such a meme-able moment, this t-shirt provokes both a comedic effect with an existential crisis that will have Barbie fans chuckling. 

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Barbenheimer Shirts 

Barbenheimer spread through social media platforms everywhere. Birthed from an alleged feud between Warner Bros. and Cristopher Nolan, the juxtaposition of these films was contagious. Oppenheimer’s gray, serious, and dramatic tone versus Barbie’s pink, cheerful, and comedic mood is a contrast that you’d want to remember. And what better way to immortalize Barbenheimer than by making it part of your OOTD

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This Barbie is… T-shirts

Unleash your inner Barbie, Ken or Allan with the “This Barbie is…” T-shirt. The Barbie pre-release posters were meme-able as it was, and now you can channel your persona on the go. There are costume made shirts that go in tandem with your favorite things and occupations. Show everyone who you are, loud and proud! 

Barbie was a 2023 landmark, and it’s time to embrace pink! Having so many different styles to choose from, you are bound to purchase one or two mementos of this pop culture phenomena. 

Claudia S. Colon Rosa is the Chapter Leader and Editor-in-Chief at the Her Campus at UPR chapter. In addition to overseeing all chapter affairs, she manages the magazine’s editorial and contributes to it as a fellow writer, mainly crafting articles under wellness, life, and entertainment. Beyond Her Campus, Claudia has worked as assistant editor for the English department’s academic journal, Sargasso, where she managed the journal’s printing press and distribution. She has also written for Rebeldia and Tonguas magazine and was part of the Her Campus National Writer program where she published an array of articles. She is a graduate srtudent at the University of Puerto Rico, Rio Piedras Campus, majoring in English Literature. When she’s not writing an essay, Claudia loves to watch anime, read and exercise to dance parties on YouTube.