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SWING STATES 101: UNDERSTANDING THEIR IMPACT ON THE ELECTORAL MAP

This article is written by a student writer from the Her Campus at USFSP chapter.

As we are in the final months of the 2024 presidential election, the spotlight has been intensifying on swing states. Unlike solidly Democratic or Republican states, swing states demonstrate a diverse electoral body that often swings between parties from one election cycle to the next, consequently leading to numerous campaigns intensifying their efforts to win over and attract undecided voters in the swing states.  

Roughly 244 million Americans will be eligible to vote this Nov. 5. As a result, comprehending these pivotal regions is vital for grasping the dynamics of American politics and the electoral process. 

So, whether you’re a political enthusiast or just a casual observer, gaining insight into swing states is essential in understanding their impact on the electoral map.  

What is a swing state? 

A swing state, often referred to as a battleground state, is defined as “a U.S. state in which Republican and Democratic candidates have similar levels of support and which is considered to play a key role in the outcome of presidential elections.” Compared to states with firm blue or red bases, swing states consistent of an assortment of political affiliations and a compelling number of undecided voters. This unpredictability makes them demanding targets for campaigns, as winning these states can be pivotal to attaining the decisive electoral votes. 

The distribution of electoral votes in the United States elections are immensely important because every state has a specific number of electoral votes based on the number of representatives to which every state is entitled in the U.S. Congress. This allocation of electoral votes reflects the population of the states. Therefore, swing states are usually won by a small margin of votes and could “swing” to a different party than in the previous election.   

The importance of swing states 

Electoral Votes  

Swing states are vital in elections because they hold a substantial number of electoral votes that can decisively impact outcomes. The Electoral College requires candidates to secure “at least 270 electors- more than half of all electors” to win the presidency. This requirement highlights the importance of swing states, as their erratic voting patterns frequently can determine a candidate’s achievement of this critical threshold. As a result, presidential competitors devote ample attention to these swing states, tailoring their campaigns to gain the support of voters who could sway the election in either direction. 

Voter Turnout and Engagement 

Candidates often focus their resources—time, money, and advertising—on swing states to sway undecided voters. This concentrated effort can lead to increased political engagement and turnout, making these states hotbeds of political activity. The swing states often experience fluctuating voter turnout rates. Therefore, nominees strive to engage actively with voters to ensure mobilization, particularly among young voters and marginalized communities.  

Reflecting National Trends and Key Issues 

 Swing states often mirror broader national trends and issues, making them indicators of how public sentiment may transform during an election cycle. As swing states encompass a variety of rural, urban, suburban populations, the diversity creates a representation of assorted voter concerns, producing pressures for national sentiments. The unpredictable voting patterns in swing states can create shifts in party allegiance and voter priorities over time. The variations in how these states vote can signal broader trends, such as an increasing support for progressive policies or a revival of conservative values

What are the 2024 Swing States?  

The seven key swing states in the 2024 election are Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin. Each of these states present unique demographics and pressing issues that are capable of persuading voter behaviors.  

Arizona and Georgia have become critical battlegrounds due to shifting populations and increased voter mobilization efforts, while Michigan and Pennsylvania are historically significant, reflecting a mix of rural, urban, and suburban concerns. Nevada’s diverse electorate and North Carolina’s changing demographics add further complexity and varied voter bases.  

These states are widely recognized as the key swing states in this election due to their historical voting patterns and current polling data. However, their status isn’t permanent as some states used to be seen as swing states, such as Florida and Ohio, but they now no longer hold that designation. 

The road ahead 

The swing states of 2024 will truly impact the presidential election results and highlight broader national trends, and although states like Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin are currently viewed as key players, the political landscape remains fluid. Therefore, underscoring the influence and relevance of adaptability in both campaigning, strategy, and messaging. 

Ultimately, comprehending the role of swing states is crucial for anyone looking to embrace the complexities of American politics and to anticipate the electoral map’s future direction. As the political landscape shifts, monitoring these major and momentous areas will be imperative for understanding the future trajectory of the United States.  

Erica Chong is a student and writer for various Her Campus Chapters with a focus on cultural and political journalism. She is pursing a degree in Criminology, with plans to go to law school in the future. Beyond her academic pursuits, she enjoys running, traveling, and reading!