As an advertising major, I love hearing the ads on Pandora and the only reason I’ll be watching the Super Bowl is because I want to critique, admire and gain new ideas from the commercials. It’s just my thing. So when public figures from social media started posting pictures of themselves as lookalike Kim Kardashians in Yeezy-styled outfits from head to toe, I was intrigued.
Husband of Kim and well known hip-hop producer and artist, Kanye West, initially released his famous Yeezy shoes in collaboration with Adidas in 2015. Titled the Yeezy Boost 750, these shoes were sold out within 10 minutes. Since then, West has released a variety of this sporty yet fashionable footwear. Knowing the sneakers have been an undeniable success, it’s no surprise that Kanye has furthered his brand by creating a unique line of Yeezy clothing to match.
Yeezy season clothing is undeniably simple. However, the simplicity in its design certainly does not take away from the line’s originality. Inspired by military attire, Kanye designed the looks to be street-style appropriate while also making a statement that upholds his brand. The colors are mainly nude tones, but when color is involved its always a muted, paler version. Yeezy Season 6 is no exception to these attributes. From Kim’s Instagram photos, the first thing I noticed was how well the clothing accentuated her signature figure.
As I’m scrolling through my Instagram feed, there was no way to avoid the obvious advertising.  Celebrities such as Paris Hilton and others posted photos of themselves transformed into Kim Kardashian identical twins by wearing the same outfits and posing in the same locations.